Dell Technologies - Increase Brand Thought Leadership with Influencer Interview Podcast
Posted: Wed Dec 18, 2024 5:03 am
Situation: While many companies focus on working with influencers, Dell Technologies wanted to partner with industry influencers to simultaneously create useful content for their customers and increase the influence of their internal experts.
Solution: Dell has developed canada whatsapp number list relationships with a network of influencers including Mark Schaefer and Doug Karr, who hosted the Dell Luminaries podcast.
Their discussions with technology visionaries from inside Dell and out, putting a human face on technology innovation.
Results: The Dell Luminaries project effectively created a single platform to bring voices from multiple companies under the Dell brand together following a common thread while staying true to their individual expertise and influence.
7. 3M - Humanize Science with Influencers and a Podcast
The Growing Trend of B2B Influencer Marketing - 10 Brands Doing it Right
Situation: Science can seem out of reach to many and 3M wanted to make the innovations and complexities of science accessible to the everyday person.
Solution: 3M conducted the largest ever science study about global attitudes surrounding science, the State of Science Index research report along with the launch of 3M’s first podcast: Science Champions Podcast.
Hosted by 3M’s Chief Science Advocate, Jayshree Seth, the first season of the podcast featured twenty one science experts and influencers on topics ranging from an introduction to science in everyday life to careers in science.
Results: Outside of creating relationships with science influencers and showcasing an internal influencer, the Science Champions podcast exceeded all expectations for downloads and engagement.
8. Content Marketing Institute - Activate Event Awareness & Engagement with Themed Influencer Content
The Growing Trend of B2B Influencer Marketing - 10 Brands Doing it Right
Situation: There are many choices for marketers to attend industry events and the Content Marketing Institute wanted to create broader awareness of its conference and showcase its speakers in a way that tapped their influence and helped them become more influential.
Solution: Dell has developed canada whatsapp number list relationships with a network of influencers including Mark Schaefer and Doug Karr, who hosted the Dell Luminaries podcast.
Their discussions with technology visionaries from inside Dell and out, putting a human face on technology innovation.
Results: The Dell Luminaries project effectively created a single platform to bring voices from multiple companies under the Dell brand together following a common thread while staying true to their individual expertise and influence.
7. 3M - Humanize Science with Influencers and a Podcast
The Growing Trend of B2B Influencer Marketing - 10 Brands Doing it Right
Situation: Science can seem out of reach to many and 3M wanted to make the innovations and complexities of science accessible to the everyday person.
Solution: 3M conducted the largest ever science study about global attitudes surrounding science, the State of Science Index research report along with the launch of 3M’s first podcast: Science Champions Podcast.
Hosted by 3M’s Chief Science Advocate, Jayshree Seth, the first season of the podcast featured twenty one science experts and influencers on topics ranging from an introduction to science in everyday life to careers in science.
Results: Outside of creating relationships with science influencers and showcasing an internal influencer, the Science Champions podcast exceeded all expectations for downloads and engagement.
8. Content Marketing Institute - Activate Event Awareness & Engagement with Themed Influencer Content
The Growing Trend of B2B Influencer Marketing - 10 Brands Doing it Right
Situation: There are many choices for marketers to attend industry events and the Content Marketing Institute wanted to create broader awareness of its conference and showcase its speakers in a way that tapped their influence and helped them become more influential.