Greater difficulty in finding exactly what they are looking for.
It's harder to find new products you like.
More difficult and apparently less secure to make the payment.
There are more distractions when using the phone that do not allow you to have the proper concentration to choose well and ensure that you have completed the purchase correctly.
Fortunately, some of these factors can be corrected with good e-commerce platform design. For example, by checking the usability of all site content from mobile and making the interface as user-friendly as possible mortgage brokers email list when accessed from a smartphone. The typical tendency of web developers to evaluate the quality of a site based almost exclusively on desktop usage should be overcome.
Social eCommerce as one of the favorite options
According to the eCommerce Marketing trends for 2019, social media will have a greater role . The most used social channels are increasingly geared towards offering options to sell directly or promote online commerce.
[Tweet “ Social media will have more importance in 2019 ”.]
For example, social network Instagram expanded its shopping, adding a dedicated shopping feed in Search & Explore and tagging posts and stories. Advertisers on the social network can now tag up to 5 products per post and 1 product per story. Users who click on the tag can see the product image, description, and price and the link where they can purchase the product.
Snapchat is also investing in the next generation of social eCommerce, partnering with Amazon to develop an AR shopping experience. In 2019, this eCommerce marketing trend cannot be ignored.
Augmented Reality
Users like to search for products via smartphones, augmented reality is the new frontier. Augmented reality just offers companies a way to have a much more immersive shopping experience and to make all the phases where they are still considering what to buy more attractive. Already in 2016, a survey revealed that 71% of consumers would buy more willingly if they had the opportunity to benefit from the content of augmented reality technologies.
Augmented reality apps go a long way toward removing the ambiguity from e-commerce shopping . They do this by helping consumers visualize the product in the context of the physical space it will occupy.
An example of the use of augmented reality can be seen in Sephora, a global cosmetics brand that launched an AR app. The app allows women to see how makeup will look on their faces without having to try anything on their body. This is just one example of how AR opens up unexplored perspectives for brands to engage the public.
Let's see another example
Marketplace
Amazon, eBay and Zappos are the pioneers of the Marketplace. These brands discovered the advantages of the Marketplace in the digital world, and since then they have offered their users and suppliers a safe, secure and effective meeting place. This has made them an essential part of eCommerce.
