Last year's searches increased by 64% compared to 2019, which tells us that Valentine's Day is still very important for Spanish couples , so if you were considering whether or not to make an investment on this date, the answer is YES. Let's continue to find out what more data Google gives us and how we can put it into practice to make this year's campaign a success .
Chart showing that Spain has been the country with the highest increase in Valentine's Day sales
Spain is the country where searches for Valentine's Day grew the most
The mobile phone is the main protagonist
According to the data provided, we can see that globally, 3 out of 4 searches carried out on Valentine's Day on the Internet are done through a mobile device , mainly a mobile phone. The importance of mobile devices is not something that is new to us, but it is worth remembering that mobile optimization is an essential point for both SEO and SEM. Pay special attention to the loading speed and usability for all types of screens, your future buyers will appreciate it (and so will Google).
Percentage of use of electronic devices
Should all brands consider creating a campaign for February 14?
Obviously not, only brands that are in the sectors most in line with the theme of “love” should invest efforts on this date: jewelry, floristry, experience packages, perfumery, etc. These are key sectors on Valentine's Day.
Brands that are not in the main sectors but do have a promotion that bulk sms brazil they want to highlight for customers should also come up with a campaign: percentage discounts, restaurants with free home delivery or 2 for 1, for example.
Percentage of items most purchased on Valentine's Day
Most wanted gifts and growth compared to 2019
According to Google data, the perfumery sector is the most benefited on Valentine's Day , doubling the number of searches compared to non-holiday dates. Something worth noting is that 60% of users search for a specific perfume brand, so if you have a multi-brand retailer it is worth taking a look at these URLs.
How to impact your audience on Valentine's Day?
This date is not something that users have had in mind for a long time. Searches begin in December but it is generally not until Valentine's week itself when the conversion finally occurs . Something to note is that between 18 and 44 years old, it is women who lead the purchases and are more concerned about giving gifts, while after 44 years old, it is men who buy the most. This data is key when it comes to focusing ads on the right audiences.
