Lead generation is the process of generating leads for your marketing strategies and building a potential user base. It is a fundamental step in digital marketing and allows you to evaluate your prospects and get closer to your target demographic.
Depending on your business and industry, there are different ways to approach digital marketing. However, there are some golden rules to remember when creating a lead generation plan .
We've listed four steps to creating a great lead generation plan. As long as you remember the key points we'll outline below, you don't need to be a marketing specialist to create a great lead generation plan.
Identify your target audience
Identifying your target audience is one of the most important steps in any jordan phone number list marketing strategy. Depending on your industry, services or products, there will be different people you want to target, as well as different ways to do so.
For example, younger people will be less interested in your antique furniture business, while older people won't be looking for the latest vape on the market.
This process is the foundation on which you will build the rest of your lead generation strategy, so you need to get it right.
Think about your products and services
One of the first things you should do when identifying your target demographic is to think about what you have to offer. A detailed analysis of your products and services will undoubtedly give you your answer.
Thinking about the products you are trying to sell or the service you want to offer will give you a broader picture of who is looking to buy it.
Evaluate your existing customers
If you already have customers, you should be constantly analyzing them. Your current customers are probably the best representation of your target demographic.
Getting to know your existing clientele is easy – there are plenty of analytics tools available online. But, all that data collected needs to go through a refinement process to make it useful. This process removes redundancies, situational data, and false data, leaving you with a clear picture of your customers.
Keep the competition in mind
A great way to gain an edge over your competition is by observing what they are doing . Find out who your competition is targeting and use that information to your advantage.
There are many web crawlers you can use to access your competitors' data. This may not be legal everywhere, so you'll need to make sure first. If this doesn't work, try evaluating and analyzing your competitors' marketing and lead generation strategies on your own, and think of ways to outperform them.
Think about your brand
Evaluating your current brand is a great practice. Your brand should appeal to a particular audience. When you have an established brand, you can offer products and services to your current clientele with guaranteed success.
Looking for lead generation channels
Lead generation channels are widely available in the online world. There are more ways to sell a product than you might imagine these days. Everyone spends some time online, so investing in the right channels can increase ROI and generate natural leads.
If you want to generate functional, natural, and successful leads, you first need to know which channels to invest in. Just like assessing your target demographic, different things will require different channels — and lead generation channel optimization is critical.
Once you have a general idea about the audience you want to target, you'll need to know how to attract them. Below you'll find the best lead generation channels of 2020.
Social networks
Social media is one of the most popular lead generation channels on the internet. Today, everyone is on social media, and more importantly, there are different demographics using different channels.
While there are universal options like Facebook, which remains the most popular lead generation channel on social media, there are niche-specific social networks like LinkedIn. Another very attractive aspect is that these platforms come with analytics, evaluation, and optimization tools already built in.
Most social media websites come with built-in advertising and lead generation platforms, allowing you to make use of all their features for a fee.
If you want to generate leads naturally through social media, you need to make your lead capture page attractive. Creating engaging content that directs your desired user base to your lead capture page is critical in social media marketing.
Email Marketing
Email is currently less popular than social media, but it has a different feel. Most people don't use email to catch up with friends — but rather for professional reasons.
This is why email works so well as a lead generation channel . Email marketing has been around since the dawn of the internet. It requires you to have content to present, which will direct people to your lead capture page. Use your current email list to target your existing customers and invite them to share your products with others – which we’ll discuss in detail in a moment.
Another feature that makes emails an attractive lead generation channel is that you can automate it while keeping the personal touch. You can send mass emails targeting potential prospects with minimal investment and optimization.
PPC advertising
PPC stands for pay per click. This is one of the most efficient lead generation channels out there. It is a surefire way to generate leads as it is a completely flexible, scalable method and with a little bit of cleverness, it can be extremely efficient.
You can optimize your PPC ads with targeted keywords that appeal to your target demographic, and by using appropriate content, you can generate plenty of leads. Another thing that appeals to marketers is that PPC is completely scalable.
You can use PPC marketing for both your global corporate conglomerate and your small local business. PPC ads typically consist of engaging and interesting content that directs people to your lead capture page through a well-placed CTA.
You can include ad extensions in your PPC advertising to make it more engaging and interactive. PPC is a viable lead generation channel, resulting in high-quality, organic, and natural leads.
Content strategy
