Its use has become so effective that it has been used by different social networks, which have colors adapted in their main logo based on this study.
For this reason, it is recommended to apply it in online marketing , since it has been scientifically proven that its efficiency in this field is truly surprising.
Psychology of the most common colors
Although this science encompasses all colors paytm data and their derivatives equally, below we will show you which are the predominant emotions when viewing the most popular ones:
Red
Being one of the primitive colours, it immediately attracts attention thanks to its purity and clarity in advertising images. It is used when you want to induce appetite or express a strong emotion.
However, most of the time it can be associated with simpler feelings such as anger, love, passion , etc.
It can also be seen in many soda brands such as Coca-Cola, as it is oriented towards energy and a sense of urgency .
Blue
This is one of the most used colors in marketing campaigns, as it conveys (according to color psychology) productivity, serenity, relaxation, mutual trust and security .
It can be seen on Facebook, Twitter and different types of online marketing campaigns based on the freshness and cleanliness it provides, as well as in multiple airlines or aquatic associations.
Yellow
Although it is not so present on social networks (except for Snapchat), this shade provides joy and warmth, as well as optimism and competitiveness .
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However, in digital marketing it is aimed at youth, and in fact many campaigns have associated it with deception, cowardice and in many cases addiction.
Orange
It is present more in physical marketing than in digital marketing, although like the previous one it transmits warmth , but it is more associated with fun and childhood .
Also, thanks to its shades of red and yellow, it attracts attention very easily and provokes joy, vitality and in many cases produces innovations in the recipients.
