SEO Copywriting Guide to Rank and Convert
Posted: Wed Dec 18, 2024 4:35 am
SEO Copywriting Guide to Rank and ConvertWhat is SEO Copywriting and how to create content that ranks, engages and converts?
If you are looking for your place on the Internet, you are in the right place, because today I am going to teach you an infallible combo to conquer your users and Google: SEO copywriting .
Mastering this strategy will help you position your texts well in search engines and win over your visitors. Doesn't sound bad at all, right?
Well, sit back, because I'm going to explain in detail how to apply this winning combination to your project.
What is SEO copywriting?
SEO copywriting is the fusion of two strategies: organic positioning and persuasive writing.
On the one hand, SEO is about making things easier for search engines so that, through content (among other factors), they understand your website well, crawl it without difficulty, index it and give you a chance of appearing in the SERP.
So that when a user does a search related to your business, they find you.
But this content must not only be optimized for search engines; it must also be able to serve your objectives and convert. This requires a good dose of persuasion and relevance .
This is where copywriting comes into play, to attract, convince and mobilize your target.
In short, SEO copywriting consists of writing texts that win over Google and your audience, and that, in some way, contribute to the achievement of your objectives.
Because, after all, we came here to sell.
Why is Copywriting important in SEO?
SEO and persuasive writing need and complement each other.
There is no point in having content that is well positioned and attracts a lot of traffic if it does not convert.
Nor the other way around. That is, having persuasive texts, but no one to persuade… It's like having buried treasure without a map to get to it.
But what happens when they work together?
1. Improve your SEO positioning
SEO is crucial to improving your online visibility.
In fact, as HubSpot points out in this study , the vast majority of users don't go past the first page of search results. Therefore, if your content isn't at the top of the SERP, chances are no one will see it.
With SEO copywriting you play your cards for positioning: you work on your keywords, the optimization of texts with their HTML headers, internal links, anchor text, etc.; but without losing sight of conversion.
2. You generate natural links and mentions
Along the same lines, a well-crafted brand that knows how to speak to its audience and offers quality content tends to be linked by other websites, mentioned and shared by users… Your link building is reinforced and so is your brand recognition.
These backlinks and mentions (key factors of Off-Page SEO) are vital to improve your position in the SERP, since the algorithms interpret them as a sign of authority, popularity and relevance.
With On Page SEO , you optimize your persuasive texts, with Off Page SEO, you gain authority to give a good boost to your positioning.
3. You attract qualified traffic
By ranking for your target keyword, the people who visit you will be minimally qualified.
Once they have reached this point, copywriting is responsible for winning over that user and achieving some type of conversion, however small it may be: from clicking on a CTA, filling out a form, a subscription, etc.
Or at least, that you enter their Top of Mind and they want to come back.
4. It helps you generate leads
With your SEO skills, polished texts and who knows if other denmark whatsapp number data complementary strategies, you have managed to get a potential client to visit your website or landing page.
Now, whether they trust you and leave their details is another story.
You need to deploy all your charms and persuasive writing tactics.
If you succeed, a new door in the conversion funnel opens, and you can continue building your relationship through other channels, email marketing , for example.
Some Lead Generation tactics are:
Contact forms.
Content downloads (ebooks, guides, templates, market studies, etc.)
Subscription to newsletters, webinars, free trials, events…
All of this presented in an irresistible way, of course.
SEO copywriting helps you optimize your conversion rates: users are more likely to take a specific action if the content is well-written, focused and structured.
If you are looking for your place on the Internet, you are in the right place, because today I am going to teach you an infallible combo to conquer your users and Google: SEO copywriting .
Mastering this strategy will help you position your texts well in search engines and win over your visitors. Doesn't sound bad at all, right?
Well, sit back, because I'm going to explain in detail how to apply this winning combination to your project.
What is SEO copywriting?
SEO copywriting is the fusion of two strategies: organic positioning and persuasive writing.
On the one hand, SEO is about making things easier for search engines so that, through content (among other factors), they understand your website well, crawl it without difficulty, index it and give you a chance of appearing in the SERP.
So that when a user does a search related to your business, they find you.
But this content must not only be optimized for search engines; it must also be able to serve your objectives and convert. This requires a good dose of persuasion and relevance .
This is where copywriting comes into play, to attract, convince and mobilize your target.
In short, SEO copywriting consists of writing texts that win over Google and your audience, and that, in some way, contribute to the achievement of your objectives.
Because, after all, we came here to sell.
Why is Copywriting important in SEO?
SEO and persuasive writing need and complement each other.
There is no point in having content that is well positioned and attracts a lot of traffic if it does not convert.
Nor the other way around. That is, having persuasive texts, but no one to persuade… It's like having buried treasure without a map to get to it.
But what happens when they work together?
1. Improve your SEO positioning
SEO is crucial to improving your online visibility.
In fact, as HubSpot points out in this study , the vast majority of users don't go past the first page of search results. Therefore, if your content isn't at the top of the SERP, chances are no one will see it.
With SEO copywriting you play your cards for positioning: you work on your keywords, the optimization of texts with their HTML headers, internal links, anchor text, etc.; but without losing sight of conversion.
2. You generate natural links and mentions
Along the same lines, a well-crafted brand that knows how to speak to its audience and offers quality content tends to be linked by other websites, mentioned and shared by users… Your link building is reinforced and so is your brand recognition.
These backlinks and mentions (key factors of Off-Page SEO) are vital to improve your position in the SERP, since the algorithms interpret them as a sign of authority, popularity and relevance.
With On Page SEO , you optimize your persuasive texts, with Off Page SEO, you gain authority to give a good boost to your positioning.
3. You attract qualified traffic
By ranking for your target keyword, the people who visit you will be minimally qualified.
Once they have reached this point, copywriting is responsible for winning over that user and achieving some type of conversion, however small it may be: from clicking on a CTA, filling out a form, a subscription, etc.
Or at least, that you enter their Top of Mind and they want to come back.
4. It helps you generate leads
With your SEO skills, polished texts and who knows if other denmark whatsapp number data complementary strategies, you have managed to get a potential client to visit your website or landing page.
Now, whether they trust you and leave their details is another story.
You need to deploy all your charms and persuasive writing tactics.
If you succeed, a new door in the conversion funnel opens, and you can continue building your relationship through other channels, email marketing , for example.
Some Lead Generation tactics are:
Contact forms.
Content downloads (ebooks, guides, templates, market studies, etc.)
Subscription to newsletters, webinars, free trials, events…
All of this presented in an irresistible way, of course.
SEO copywriting helps you optimize your conversion rates: users are more likely to take a specific action if the content is well-written, focused and structured.