Lead generation is one of the main areas of work for digital marketing teams, since it is necessary to reach these potential clients in a timely manner, in order to capture their attention and transform the effort made into sales. On the Internet, leads can be generated in various ways, as we will see in this post, highlighting inbound and outbound marketing strategies.
How to generate leads in digital marketing
Lead generation strategies in the world of digital communication email list marketing can be divided into two:
Outbound marketing: strategies based on sending messages that interrupt the audience to capture their attention and try to generate interest in a product or brand.
Inbound marketing: strategies that aim to help customers find the brand through tools such as SEO, content and social media.
Outbound marketing strategies for capturing leads include advertisements on television, in newspapers, on websites and in magazines; email marketing campaigns and direct mail; pay-per-click advertisements (such as AdWords); content syndication; and the organization of events aimed at promoting a brand or product. All of these strategies aim to capture the attention of potential customers and generate interest in the brand or product, in exchange for interrupting and demanding customer service.
Inbound marketing strategies are those related to search engine optimization (SEO) , content generation and participation in social networks. It involves providing value in a visible way to people who are looking for information about a product or brand, in order to transform them into leads for our business. Examples of inbound marketing strategies are blogs, social media profiles, the brand or product website and search engine optimization strategies so that these contents and profiles appear before people who are looking for information and are transformed into leads.
