So, come closer and I'll tell you a secret...
When it comes to selling via email, design is the least important thing.
In fact, an overly elaborate design can make you lose sales bulk sms spain instead f gaining them.
What really counts is the copy of the email. The text.
And this is coming from someone who has been in email marketing for years and has written more email sequences than he can count for clients across all industries.
Let me explain it to you.
[Email marketing templates] Why design is not what will make you sell
What I told you at the beginning of the post is true: an email with too much design can make you buy less.
Email marketing is an intimate conversation with your subscriber. It's like a one-on-one chat with the person on the other side of the screen.
So the idea is to make your emails as similar as possible to those that a close friend would send.
And a friend would never send you an email full of colorful images, right?
Look at it this way: if you go into your inbox and open an email and you find something like this:
email marketing templates download
What do you think?
I see an email that is screaming to be sent to the trash. Or directly to the spam folder .
In fact, I may not even need to do it myself, because email clients often label heavily designed emails as spam and filter them out automatically.
