View this email in your browser” feature – What it is and why to use it
Posted: Wed Dec 18, 2024 4:13 am
If you’re using email to connect with your audience, then you’re always looking for ways to improve engagement and reach. Hit up the ‘View this email in your browser’ link – a powerful but often overlooked tool in your email marketing arsenal. Let’s explore how this simple feature can solve formatting issues, increase accessibility, and even expand your audience.
What is “view this email in your browser”?
The simple explanation is that “view this email in your browser” takes you to a browser version of the email you’re reading. That is, it’s a hyperlinked text that takes you out of your email inbox, and into a separate web browser, where you can view the email in its entirety. More technically speaking, it’s a web-hosted version of your email, rather than just an email message sitting in someone’s inbox.
What is the purpose of “view this email in your browser”?
Improving accessibility
Accessibility is an important component of email marketing , meaning all content should be accessible and viewable by all types of users (such as people with visual impairments). But not all email service providers can process and transmit your email information optimally for all audiences. With an alternative display option for your email campaign, those interested in consuming your content in a different way can more easily use assistive technology (such as screen reader tools) regardless of their email client.
Troubleshooting email formatting
You can send yourself and your colleagues a bunch of test emails to check formatting and image loading, but at the end of the day, it's impossible to know how your email will look on every mobile device and through every email client. Some recipients may even have image loading disabled, thus blocking graphics and hyperlinked images. By including a web browser version of your email, you give subscribers the ability to view your email outside of their inbox and therefore have access to the accurate, complete version of your email, and without rendering issues.
Help with viewing emails with a lot of content or images
Some emails may be particularly image-heavy, or perhaps include animations or other images that take longer to load through certain email providers or on different devices. This can result in unviewable content, which will not only affect the reader’s experience, but will negatively impact your message. Some users may even get so angry that they end up flagging your content for spam . Clicking “view this email in your browser” allows recipients to exit to the web, where the full content of the email can be loaded more easily .
Enable sharing and reach a wider audience
By having a web browser version of your email, you make it shareable . That is, if a subscriber clicks on the “view this email in your browser” link, they can copy that link and share it with others, allowing you to reach a wider audience.
How to take advantage of the “view this email in your browser” link
As we've discussed, the beauty of the web browser link is that it makes your emails accessible beyond the recipient's inbox . This allows the information to reach more people, and also means you can refer to and use past content in the future.
This is all well and good, but you may be wondering how exactly cambodia whatsapp number data to take advantage of this apparent potential. Here are some creative ways to do so:
Take advantage of sharing on social networks
As we discussed earlier, having a linkable version of your email allows for sharing, and therefore gives your business more ways to reach more people. Here are a couple of ideas for leveraging sharing:
Sharing emails via social media and on your social profiles: If you have a newsletter that contains particularly relevant information, you may want to share it via social media and/or include it as a link on your social profiles (for example, as one of your Instagram shared links). This is also a great way to reach an audience that is already interested in your brand, but may not have signed up to receive your emails yet.
Encourage content sharing: Maybe you’re running a contest, or maybe you’ve published research that’s relevant to a wider audience, users may be willing to share your email about this via social media. Consider incorporating the link as a call to action in your email to encourage social sharing. Examples include: “Click here to share this information via social media” or “Click here for a shareable link.”
Pro Tip: Include a subscription signup link in the web browser version of your email so interested readers can easily subscribe to your emails, and you can build your mailing list .
Encourage the use of markers
Let’s say you share recipes through your emails, or perhaps tutorials,
What is “view this email in your browser”?
The simple explanation is that “view this email in your browser” takes you to a browser version of the email you’re reading. That is, it’s a hyperlinked text that takes you out of your email inbox, and into a separate web browser, where you can view the email in its entirety. More technically speaking, it’s a web-hosted version of your email, rather than just an email message sitting in someone’s inbox.
What is the purpose of “view this email in your browser”?
Improving accessibility
Accessibility is an important component of email marketing , meaning all content should be accessible and viewable by all types of users (such as people with visual impairments). But not all email service providers can process and transmit your email information optimally for all audiences. With an alternative display option for your email campaign, those interested in consuming your content in a different way can more easily use assistive technology (such as screen reader tools) regardless of their email client.
Troubleshooting email formatting
You can send yourself and your colleagues a bunch of test emails to check formatting and image loading, but at the end of the day, it's impossible to know how your email will look on every mobile device and through every email client. Some recipients may even have image loading disabled, thus blocking graphics and hyperlinked images. By including a web browser version of your email, you give subscribers the ability to view your email outside of their inbox and therefore have access to the accurate, complete version of your email, and without rendering issues.
Help with viewing emails with a lot of content or images
Some emails may be particularly image-heavy, or perhaps include animations or other images that take longer to load through certain email providers or on different devices. This can result in unviewable content, which will not only affect the reader’s experience, but will negatively impact your message. Some users may even get so angry that they end up flagging your content for spam . Clicking “view this email in your browser” allows recipients to exit to the web, where the full content of the email can be loaded more easily .
Enable sharing and reach a wider audience
By having a web browser version of your email, you make it shareable . That is, if a subscriber clicks on the “view this email in your browser” link, they can copy that link and share it with others, allowing you to reach a wider audience.
How to take advantage of the “view this email in your browser” link
As we've discussed, the beauty of the web browser link is that it makes your emails accessible beyond the recipient's inbox . This allows the information to reach more people, and also means you can refer to and use past content in the future.
This is all well and good, but you may be wondering how exactly cambodia whatsapp number data to take advantage of this apparent potential. Here are some creative ways to do so:
Take advantage of sharing on social networks
As we discussed earlier, having a linkable version of your email allows for sharing, and therefore gives your business more ways to reach more people. Here are a couple of ideas for leveraging sharing:
Sharing emails via social media and on your social profiles: If you have a newsletter that contains particularly relevant information, you may want to share it via social media and/or include it as a link on your social profiles (for example, as one of your Instagram shared links). This is also a great way to reach an audience that is already interested in your brand, but may not have signed up to receive your emails yet.
Encourage content sharing: Maybe you’re running a contest, or maybe you’ve published research that’s relevant to a wider audience, users may be willing to share your email about this via social media. Consider incorporating the link as a call to action in your email to encourage social sharing. Examples include: “Click here to share this information via social media” or “Click here for a shareable link.”
Pro Tip: Include a subscription signup link in the web browser version of your email so interested readers can easily subscribe to your emails, and you can build your mailing list .
Encourage the use of markers
Let’s say you share recipes through your emails, or perhaps tutorials,