In order to correctly apply marketing techniques and generate the greatest possible sales volume, we must understand and study the entire product development process, from obtaining the raw material until it reaches the hands of the customer. This is why it is necessary to study the supply chain.
In this article we will provide you with all the necessary information about the supply chain, its phases, importance and how you can implement it in your marketing and Digital Marketing strategy .
What are you waiting for, keep reading!
What is the supply chain?
A supply chain is a set of elements, activities and jamaica email list 329174 contact leads or facilities that allow companies to have an ideal organization for the development of a product or service and distribute it in such a way that it reaches and satisfies the needs of the final consumer.
There may be different participants, such as:
raw material producers;
production;
transport and logistics;
warehouses;
sellers (retailers or wholesalers).
Therefore, the supply chain is the planning, organization and control of the activities inherent to the production of the final product .
From the beginning of the chain, the entire product production process must be planned and managed correctly, in order to generate the best positioning for it in the market.
What is the difference between supply chain and logistics?
Before we can differentiate between both concepts, we must first know, what is logistics?
Logistics is responsible for planning, developing and controlling the flow of products at all times and supervising their delivery at a specific place and time.
Now, know the differences!
They offer different services. Logistics tries to offer better services with the lowest possible cost scheme.
The supply chain starts from the beginning of the process (obtaining raw materials) so that everything is of good quality and at a low cost, so that all subsequent prices are as economical as possible, such as, for example, the price of logistics.
