Our most recent study delved into the realm of email communication to address these uncertainties. We invite you to join us as we explore the balance between formality and friendliness, identify common email mistakes, and evaluate the strategy behind CC-ing our bosses in our work emails.
Don’t worry, we’ve kept it light!
So, come along as we dive into the fascinating world of modern email etiquette. There’s a lot to uncover here!
Key takeaways: let the numbers speak for themselves
67% of respondents believe you shouldn’t be using emojis in business emails;
73% consider featuring GIFs and memes in emails a bad practice;
58% don’t find cliché signatures like “Kind regards” genuine;
85% of respondents feel like they are included in unnecessary emails;
87% of respondents agree that grammar is important in email communications;
72% would expect a reply to their email in under 24 hours.
But there are even more insights, findings, tips, and advice inside – so make sure you read ‘till the very end! It’ll be worth it, I promise.
Let’s jump in!
Emojis in emails: friendliness or unprofessionalism?
The year is 2023 and there is no bigger debate in the email marketing scene than the use of emojis. OK, perhaps there are some, but emojis are important, right?
Between Gen Z trying to push nd Millennials vigorously phone number database defending it’s quite easy to get confused. And a wrong use of an emoji might mean offending your email recipients. Perhaps that’s why almost 67% of respondents believe that using emojis in email is a bad practice.
I wouldn’t be so adamant, though. It all depends on several essential factors like your brand’s tone of voice and your target audience.
Of course, if you’re handing in your resignation letter, you may want to stick to a professional tone. No place for funny faces here.
On the other hand, if you’re responsible for the People & Culture department in your company and you want to announce the winner of your last month’s contest – some “ might be in order.
OK, I get it – you’re in marketing and you want to know if it’s fine to send emojis to customers. Those aren’t entirely business emails, though, are they? They can be marketing promos, or transactional emails, or your latest content updates. It would greatly depend on the situation!
If you don’t believe me, just check how emojis in the subject line affect open and click-through rates in our latest Email Marketing Benchmarks Report. As you can see, there is no definite answer to the question.
So the best bit of advice I can give is this: ask your audience. Perhaps you don’t have to ask them directly, but, you know, run a split-test and see what kind of emails receive a better engagement rate. Only this way can you be certain what works best for your specific use case.
