Crowdsourcing: What it is and how it fits into Digital Marketing
Posted: Wed Dec 18, 2024 3:59 am
Innovation is essential for any business today. Do you want to get innovative ideas and solutions at a low cost? Discover what crowdsourcing is and fall in love with this practice.
Creativity and innovation are essential for any content marketing strategy . To attract consumers, you need to be creative; the public is eager for new things.
It is because of this need that crowdsourcing came about, to help us come up with creative and innovative ideas that solve various problems, with the collaboration of our own audience.
Do you want to understand more about the topic? Then join me in this article!
What is Crowdsourcing?
Crowdsourcing is a practice in which a large italy email list 9 millions contact leads number of people are called upon to contribute ideas in order to find a solution to a task.
This word was coined in 2006 by Jeff Howe, journalist and editor of the electronic magazine Wired. The word comes from the terms crowd , which means multitude, and sourcing, which means supply.
This practice allows a task usually carried out by a group of specialists to be carried out through an open call by a large number of people.
What examples of Crowdsourcing exist?
There are many examples of crowdsourcing, especially in marketing. Here are some of them:
New burgers at McDonald's
The popular burger brand decided to create a crowdsourcing campaign in the UK calling on the public to create a new line of burgers. Participants created the new sandwiches with the ingredients they thought appropriate and gave their creation a name.
Five hamburgers were selected and sold for a limited time at McDonald's restaurants.
Models for Marc Jacobs
One of Marc Jacobs' brands, Marc, decided to choose the models for its new campaign in a rather different way. It put out a call for entries via social media, mainly Twitter and Instagram, for anyone who wanted to participate. Using the hashtag #castmemarc, almost 70,000 people participated.
In the end, 30 people from different parts of the world were selected to go to New York. Of these, 9 were chosen to actually participate in the brand's campaign.
Creativity and innovation are essential for any content marketing strategy . To attract consumers, you need to be creative; the public is eager for new things.
It is because of this need that crowdsourcing came about, to help us come up with creative and innovative ideas that solve various problems, with the collaboration of our own audience.
Do you want to understand more about the topic? Then join me in this article!
What is Crowdsourcing?
Crowdsourcing is a practice in which a large italy email list 9 millions contact leads number of people are called upon to contribute ideas in order to find a solution to a task.
This word was coined in 2006 by Jeff Howe, journalist and editor of the electronic magazine Wired. The word comes from the terms crowd , which means multitude, and sourcing, which means supply.
This practice allows a task usually carried out by a group of specialists to be carried out through an open call by a large number of people.
What examples of Crowdsourcing exist?
There are many examples of crowdsourcing, especially in marketing. Here are some of them:
New burgers at McDonald's
The popular burger brand decided to create a crowdsourcing campaign in the UK calling on the public to create a new line of burgers. Participants created the new sandwiches with the ingredients they thought appropriate and gave their creation a name.
Five hamburgers were selected and sold for a limited time at McDonald's restaurants.
Models for Marc Jacobs
One of Marc Jacobs' brands, Marc, decided to choose the models for its new campaign in a rather different way. It put out a call for entries via social media, mainly Twitter and Instagram, for anyone who wanted to participate. Using the hashtag #castmemarc, almost 70,000 people participated.
In the end, 30 people from different parts of the world were selected to go to New York. Of these, 9 were chosen to actually participate in the brand's campaign.