Content optimization: separate by keyword types
Posted: Wed Dec 18, 2024 3:54 am
Keywords are terms that you should use in texts and strategic places on your website so that search engines like Google consider them relevant. At the same time, these are the words most used by users to find the information they are looking for. It is important that you know the different types of keywords to achieve optimization of the content of your page.
The importance of keywords
Although keywords are still a reference when it comes to guiding content strategy, Google algorithms have become increasingly “smarter” thanks to Google PaLM and Latent Semantic Indexing . Semantic SEO tries to give more meaning and depth to the content of the web. In this way, it focuses more on topics than on words, relating the terms to a bulk sms poland thematic context to improve positioning . However, although these algorithms increasingly understand search intent better, this intention helps us to know the most used types of keywords. There are several criteria when defining keywords, we are going to see an approach that is very interesting for us.
Types of keywords: know and organize.
These are the types of keywords that we find on a website.
Commercial Keywords
These searches are usually carried out in cases where the user wants to know more information about a brand, a product or a service , as they may need to confirm their purchase decision, compare it with similar products or look for offers or free samples. As these keywords show the intention to buy in the future, they are used to reach an audience that could be potential customers. They are found in reviews, comparative articles or product lists and some examples are:
Informative or question keywords
These types of words are usually in the form of a question and are used to resolve doubts . The user uses them to find specific and useful content, such as the meaning of a word or how to make a recipe. Google results pages usually include knowledge panels or information boxes to offer answers. Although the purchase intention in these keywords is lower than in commercial or transactional keywords, they are useful for building brand recognition; since with these terms, your website could be a source of authority for a certain topic and gain the user's trust.
The importance of keywords
Although keywords are still a reference when it comes to guiding content strategy, Google algorithms have become increasingly “smarter” thanks to Google PaLM and Latent Semantic Indexing . Semantic SEO tries to give more meaning and depth to the content of the web. In this way, it focuses more on topics than on words, relating the terms to a bulk sms poland thematic context to improve positioning . However, although these algorithms increasingly understand search intent better, this intention helps us to know the most used types of keywords. There are several criteria when defining keywords, we are going to see an approach that is very interesting for us.
Types of keywords: know and organize.
These are the types of keywords that we find on a website.
Commercial Keywords
These searches are usually carried out in cases where the user wants to know more information about a brand, a product or a service , as they may need to confirm their purchase decision, compare it with similar products or look for offers or free samples. As these keywords show the intention to buy in the future, they are used to reach an audience that could be potential customers. They are found in reviews, comparative articles or product lists and some examples are:
Informative or question keywords
These types of words are usually in the form of a question and are used to resolve doubts . The user uses them to find specific and useful content, such as the meaning of a word or how to make a recipe. Google results pages usually include knowledge panels or information boxes to offer answers. Although the purchase intention in these keywords is lower than in commercial or transactional keywords, they are useful for building brand recognition; since with these terms, your website could be a source of authority for a certain topic and gain the user's trust.