A group that sees the advertisement
Posted: Wed Dec 18, 2024 3:39 am
Brand Lift offers the opportunity to understand the impact of your advertising and the recognition of your brand by reaching conclusions about whether users know your brand, remember it or want to buy your products through surveys. A way to obtain useful information for your future campaigns.
What is Brand Lift?
Brand Lift is a free tool that measures the effectiveness and performance of a brand’s video ads by surveying the ad audience. This resource provides qualitative results so you can understand the real value generated by your advertising and, therefore, adapt and optimize your video campaigns and get to know your audience better.
Their approach is focused on metrics such as ad recall, brand awareness and brand consideration, rather than tracking traditional metrics such as clicks, impressions or views.
Brand Lift lets you tailor campaigns to your marketing goals. Both the testing methodology and the large sample size can give you detailed insights into the influence your campaigns have on the way your audience values your brand or product .
How does Brand Lift work?
To use Brand Lift, you first need to create an item that represents what you're advertising. This can be a brand, a product, a store, a service, or anything else you want to advertise. Using the details you provide about the advertised term, Google will generate a set of questions that will be displayed to your target audience .
As soon as your campaign starts running, Google will display Brand Lift surveys on bulk sms romania before the video starts . This tool selects a representative sample of people who are eligible to see your ads and divides them into two groups:
Another group that does not see the ad
Both groups are given the same survey to calculate the difference in performance between the two groups and compare the results. This difference in responses between the group that saw the ads and the group that didn't will determine the influence your ads have on key metrics , such as brand recall, brand awareness, or the public's consideration of your brand. In other words, with a sample of responses, we will be able to know how YouTube impacts our brand awareness.
Let's talk more about user surveys
Brand Lift surveys must comply with advertising policies and program policies and cannot be used to collect personally identifiable information.
Questions with potentially sensitive topics such as:
Demographic information
Sexual orientation
Age
Race
Disturbing, unpleasant or adult content
Incitement to violence or intolerance
Vulgar language
Other inappropriate content
Violating Brand Lift survey policies may result in disqualification from surveys or account suspension.
About BL measurement data on Youtube
After seven days of the campaign, all survey responses can be collected and the results extracted , although it is recommended to leave the ad active for longer.
Depending on the number of survey responses, you will be able to see the following metrics:
Influenced users
Cost per influenced user
Absolute Brand Lift
Brand Lift Room for Improvement
Relative Brand Lift
Percentage of positive responses in the reference group
Positive response rate after exposure
The following Brand Lift metrics will be available as soon as the advertised product campaign is published:
Responses to the survey of the exposed group
Responses to the reference group survey.
What is Brand Lift?
Brand Lift is a free tool that measures the effectiveness and performance of a brand’s video ads by surveying the ad audience. This resource provides qualitative results so you can understand the real value generated by your advertising and, therefore, adapt and optimize your video campaigns and get to know your audience better.
Their approach is focused on metrics such as ad recall, brand awareness and brand consideration, rather than tracking traditional metrics such as clicks, impressions or views.
Brand Lift lets you tailor campaigns to your marketing goals. Both the testing methodology and the large sample size can give you detailed insights into the influence your campaigns have on the way your audience values your brand or product .
How does Brand Lift work?
To use Brand Lift, you first need to create an item that represents what you're advertising. This can be a brand, a product, a store, a service, or anything else you want to advertise. Using the details you provide about the advertised term, Google will generate a set of questions that will be displayed to your target audience .
As soon as your campaign starts running, Google will display Brand Lift surveys on bulk sms romania before the video starts . This tool selects a representative sample of people who are eligible to see your ads and divides them into two groups:
Another group that does not see the ad
Both groups are given the same survey to calculate the difference in performance between the two groups and compare the results. This difference in responses between the group that saw the ads and the group that didn't will determine the influence your ads have on key metrics , such as brand recall, brand awareness, or the public's consideration of your brand. In other words, with a sample of responses, we will be able to know how YouTube impacts our brand awareness.
Let's talk more about user surveys
Brand Lift surveys must comply with advertising policies and program policies and cannot be used to collect personally identifiable information.
Questions with potentially sensitive topics such as:
Demographic information
Sexual orientation
Age
Race
Disturbing, unpleasant or adult content
Incitement to violence or intolerance
Vulgar language
Other inappropriate content
Violating Brand Lift survey policies may result in disqualification from surveys or account suspension.
About BL measurement data on Youtube
After seven days of the campaign, all survey responses can be collected and the results extracted , although it is recommended to leave the ad active for longer.
Depending on the number of survey responses, you will be able to see the following metrics:
Influenced users
Cost per influenced user
Absolute Brand Lift
Brand Lift Room for Improvement
Relative Brand Lift
Percentage of positive responses in the reference group
Positive response rate after exposure
The following Brand Lift metrics will be available as soon as the advertised product campaign is published:
Responses to the survey of the exposed group
Responses to the reference group survey.