There are no small and big brands, there are fast and slow brands.
Posted: Wed Dec 18, 2024 3:23 am
Before the Digital Age, large companies ate small ones. Since the Internet, fast companies and brands are the ones that eat slow ones for breakfast .
Today, the size that really matters is the size of attitude, courage, vision and brand.
In the next decade, we will witness the greatest concentration of corporate and economic power on a global scale in history. This process has already begun. At the same time, SMEs have at their disposal communication and sales tools that allow them to access customers and markets more easily and quickly than ever before. It is thanks to this digital revolution that, for the first time in modern history, SMEs can compete on equal terms with the giants.
Most of the changes, which are occurring almost simultaneously, are concentrated in this new digital ecosystem. The Internet, smartphones, apps, online sales, social networks, the Internet of Things, the cloud, Big Data , Artificial Intelligence… are just a tangible part of the unstoppable revolution that we are experiencing.
Since the dawn of the Digital Age, several high-profile “sharing economy” startups are valued at billions of dollars, a sign that investors believe in them and their value propositions, as well as customers who choose them because they help improve a part of their lives.
Tesla Motors, Airbnb, Waze, Xiaomi, Dropbox, Netflix, Warby Parker, Square hotels and motels email list or Uber are a clear example of how companies that a decade ago either did not exist or were SMEs are now "eating" many of their competitors. The "disruptors" are those who have dared to think differently , to provide real solutions to people.
Essentially, since the beginning of the digital era , the size that begins to define success is the attitude with which something new is faced or created. These are companies that are born with the vocation of improving something ; the business vision does not come first, but rather follows the solution that is proposed.
Successful brands have asked themselves: why would they choose us? When a brand is clear that its presence is noticed and its absence is felt, the job is to assume the responsibility, as well as the opportunity, to become an essential part of its customers' lives. And vice versa.
The process of creating brand value is a necessity that every organization, large or SME, must include in its business strategy. You must build your brand with rigor, but without rigidity. A brand is the main difference between being recognized or going unnoticed. And in this digital age, the opposite of love for brands is not hate, but indifference. And an irrelevant brand is a brand destined to disappear .
Today, the size that really matters is the size of attitude, courage, vision and brand.
In the next decade, we will witness the greatest concentration of corporate and economic power on a global scale in history. This process has already begun. At the same time, SMEs have at their disposal communication and sales tools that allow them to access customers and markets more easily and quickly than ever before. It is thanks to this digital revolution that, for the first time in modern history, SMEs can compete on equal terms with the giants.
Most of the changes, which are occurring almost simultaneously, are concentrated in this new digital ecosystem. The Internet, smartphones, apps, online sales, social networks, the Internet of Things, the cloud, Big Data , Artificial Intelligence… are just a tangible part of the unstoppable revolution that we are experiencing.
Since the dawn of the Digital Age, several high-profile “sharing economy” startups are valued at billions of dollars, a sign that investors believe in them and their value propositions, as well as customers who choose them because they help improve a part of their lives.
Tesla Motors, Airbnb, Waze, Xiaomi, Dropbox, Netflix, Warby Parker, Square hotels and motels email list or Uber are a clear example of how companies that a decade ago either did not exist or were SMEs are now "eating" many of their competitors. The "disruptors" are those who have dared to think differently , to provide real solutions to people.
Essentially, since the beginning of the digital era , the size that begins to define success is the attitude with which something new is faced or created. These are companies that are born with the vocation of improving something ; the business vision does not come first, but rather follows the solution that is proposed.
Successful brands have asked themselves: why would they choose us? When a brand is clear that its presence is noticed and its absence is felt, the job is to assume the responsibility, as well as the opportunity, to become an essential part of its customers' lives. And vice versa.
The process of creating brand value is a necessity that every organization, large or SME, must include in its business strategy. You must build your brand with rigor, but without rigidity. A brand is the main difference between being recognized or going unnoticed. And in this digital age, the opposite of love for brands is not hate, but indifference. And an irrelevant brand is a brand destined to disappear .