11 inspiring holiday email marketing campaigns and learnings for 2024
Posted: Tue Dec 17, 2024 7:08 am
Ah, the holiday season – the time of year everyone who sells online has been impatiently waiting for.
If there’s time to dazzle your audience, it’s definitely now.
While there are many ways you buy whatsapp number list can impress your customers, nothing beats a stunning holiday newsletter.
To help your holiday emails stand out in the crowd (and the inbox!) better, we’ve gathered 11 inspiring holiday email campaign ideas, along with examples and explanations on what makes them so good.
Let’s get you all prepped up for the holiday email campaigns now, shall we?
11 Holiday email marketing ideas
Order before [DATE] and have it shipped on time for [holiday name]
Here’s your [holiday name] to do list
We do holidays our own way
You snooze, you lose! The [holiday name] sale will end soon
It’s not all about Christmas, Cyber Monday, or Black Friday
Year in review
Only for you
Didn’t get the gift you wanted?
Give – and get
Don’t forget about X
Sit back and relax, we’ve got you covered
Did you know that GetResponse Email Creator comes with free holiday email templates that not only look great but are fully customizable as well? Go ahead and start sending beautiful holiday emails completely free!
holiday email templates GetResponse
Free holiday newsletter templates in GetResponse Email Creator.
CREATE BEAUTIFUL EMAILS
1. Order before [DATE] and have it shipped on time for [holiday name]
Ideally, your promotional campaign should have been running for at least a week before the holiday festivity begins. Naturally, the closer to the big day, the more intensive your marketing efforts should be.
With the holiday just round the corner, some of your prospects might worry whether they’ll have their order shipped on time. That’s why you could make one last attempt to convert them. How? By offering free overnight shipping or running an “order before [DATE] and have it shipped on time” type of campaign.
Holiday email marketing example: PUMA
Subject line:
Order before 2pm EST for FREE overnight shipping.
Here’s an email I received from Puma, morning before Christmas Day.
It’s a simple message that includes all the usual elements – a couple of banners, a few links to different secondary offers, a navigational bar, and social media icons.
Puma free overnight shipping email offer for Christmas.
Puma free overnight shipping email offer for Christmas
So why it’s so good?
If you’re anything like me, you’re usually running a little behind the Christmas schedule and doing the gift shopping at the very last minute.
And it’s not because you’re hunting for special deals, but because you either haven’t found the perfect gift yet or you haven’t realized that December’s passed right in front of your eyes.
This email was designed with this kind of audience in mind. The late shoppers.
It’s not overly complicated and it doesn’t have to be. It quickly communicates the offer that’s going to get you saved if you still haven’t purchased Christmas presents for your loved ones – Free overnight shipping.
The offer’s first mentioned in the subject line, then again in the preheader, and finally in the banner that’s centrally placed in the above-the-fold part of the email.
Besides the main offer, there are four other elements (secondary offers) that have been purposely emphasized. The sale event, gift cards, gift ideas guide, and Holiday FAQ. All of these are crucial for anyone who’s running late with their holiday shopping, and needs to act quickly.
Although this isn’t the only email that I found in my inbox that revolves around the last-minute shipping theme, in my opinion it was the most effective one for the following three reasons:
It was quick to communicate the main offer, which is the free overnight shipping that’ll get you your order in time for Christmas.
All elements of the email were used in an effective way – subject line, preheader, and the above-the-fold section all reemphasized the offer.
It delivered value by pointing the recipient to the offers they’re most likely interested in, e.g. gift cards, gift guide, or the sale event.
To top it off, the use of the watch emoji in the subject line was a nice addition that made the email stand out even more in my inbox.
Another one that did catch my attention was this email from ASOS. However, their animated GIF and the *terrible* dad joke only managed to get them second place in this category.
If there’s time to dazzle your audience, it’s definitely now.
While there are many ways you buy whatsapp number list can impress your customers, nothing beats a stunning holiday newsletter.
To help your holiday emails stand out in the crowd (and the inbox!) better, we’ve gathered 11 inspiring holiday email campaign ideas, along with examples and explanations on what makes them so good.
Let’s get you all prepped up for the holiday email campaigns now, shall we?
11 Holiday email marketing ideas
Order before [DATE] and have it shipped on time for [holiday name]
Here’s your [holiday name] to do list
We do holidays our own way
You snooze, you lose! The [holiday name] sale will end soon
It’s not all about Christmas, Cyber Monday, or Black Friday
Year in review
Only for you
Didn’t get the gift you wanted?
Give – and get
Don’t forget about X
Sit back and relax, we’ve got you covered
Did you know that GetResponse Email Creator comes with free holiday email templates that not only look great but are fully customizable as well? Go ahead and start sending beautiful holiday emails completely free!
holiday email templates GetResponse
Free holiday newsletter templates in GetResponse Email Creator.
CREATE BEAUTIFUL EMAILS
1. Order before [DATE] and have it shipped on time for [holiday name]
Ideally, your promotional campaign should have been running for at least a week before the holiday festivity begins. Naturally, the closer to the big day, the more intensive your marketing efforts should be.
With the holiday just round the corner, some of your prospects might worry whether they’ll have their order shipped on time. That’s why you could make one last attempt to convert them. How? By offering free overnight shipping or running an “order before [DATE] and have it shipped on time” type of campaign.
Holiday email marketing example: PUMA
Subject line:
Order before 2pm EST for FREE overnight shipping.Here’s an email I received from Puma, morning before Christmas Day.
It’s a simple message that includes all the usual elements – a couple of banners, a few links to different secondary offers, a navigational bar, and social media icons.
Puma free overnight shipping email offer for Christmas.
Puma free overnight shipping email offer for Christmas
So why it’s so good?
If you’re anything like me, you’re usually running a little behind the Christmas schedule and doing the gift shopping at the very last minute.
And it’s not because you’re hunting for special deals, but because you either haven’t found the perfect gift yet or you haven’t realized that December’s passed right in front of your eyes.
This email was designed with this kind of audience in mind. The late shoppers.
It’s not overly complicated and it doesn’t have to be. It quickly communicates the offer that’s going to get you saved if you still haven’t purchased Christmas presents for your loved ones – Free overnight shipping.
The offer’s first mentioned in the subject line, then again in the preheader, and finally in the banner that’s centrally placed in the above-the-fold part of the email.
Besides the main offer, there are four other elements (secondary offers) that have been purposely emphasized. The sale event, gift cards, gift ideas guide, and Holiday FAQ. All of these are crucial for anyone who’s running late with their holiday shopping, and needs to act quickly.
Although this isn’t the only email that I found in my inbox that revolves around the last-minute shipping theme, in my opinion it was the most effective one for the following three reasons:
It was quick to communicate the main offer, which is the free overnight shipping that’ll get you your order in time for Christmas.
All elements of the email were used in an effective way – subject line, preheader, and the above-the-fold section all reemphasized the offer.
It delivered value by pointing the recipient to the offers they’re most likely interested in, e.g. gift cards, gift guide, or the sale event.
To top it off, the use of the watch emoji in the subject line was a nice addition that made the email stand out even more in my inbox.
Another one that did catch my attention was this email from ASOS. However, their animated GIF and the *terrible* dad joke only managed to get them second place in this category.