What is the conversion funnel?

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The 'marketing funnel' or conversion funnel is literally the figure of a funnel where we visualize the steps that our ideal client or buyer persona must follow until becoming a client. In each step that this potential client takes, there is an objective behind it, associated with our marketing strategy for lead generation . These actions on the part of the user can be simply getting to know us, giving a like, commenting, registering, downloading or buying a product.

If you're interested in learning more about special database lead generation, check out our article on how to structure a Lead Nurturing plan in 7 steps.

The stages of the conversion funnel are:



TOFU (Top of the Funnel): is the first contact that a potential client has with our brand or company.
MOFU (Middle of the Funnel): the user or potential customer is evaluating several purchase options.
BOFU (Bottom of the Funnel): is the moment of closing the sale.
As we said before, it is a funnel and it is called that because the first part is about reaching the largest number of potential clients. This number will be reduced as we move on to the next stage. This does not mean a loss of efficiency, but rather a natural filter that causes the most qualified users to reach the last stage of the funnel.