The easiest way to collect video testimonials from patients
Posted: Tue Dec 03, 2024 9:12 am
As a healthcare provider, you know that your patients are your greatest advocates.
Patient video testimonials are a powerful way to showcase the difference you've made in your patients' lives.
There is a tool that allows you to collect patient video testimonials easily without any video production experience.
Read on to find out how to implement it!
What are patient testimonial videos?
Patient testimonial videos are a “subgenre” of customer video testimonials .
In a patient video testimonial, your satisfied customer (=patient) tells about his or jamaica phone number list her positive experience with your healthcare service, clinic or procedure.
Video is highly effective as it creates an emotional connection and strikes a chord with people in a way that written testimonials do not.
If you see the person's expressions and hear their voice when they tell you how their life has changed after successful treatment, you simply cannot stand by and do nothing.
And if you're looking for a new dentist, or perhaps a plastic surgeon to perform your next operation, you'll likely be looking for experiences from past clients.
You can find testimonials on social media channels or on the clinic's website.
Videos build trust and make you want to go to the same healthcare provider yourself.
Check out these statistics on video testimonials as well:
why video testimonials work statistics
According to 70% of marketers, video converts better than any other medium
Video is used by 86% of companies to help market their product or service
93% of marketers say social media video has helped them gain new customers
99% of marketers said in 2020 that they planned to use video as part of their digital marketing in the following year.
Examples of short patient testimonial videos
It's always a good idea to see some tangible examples, isn't it?
Here are 5 examples of patient or client testimonial videos, showing how different techniques can be used to produce video patient testimonials.
1. Experiences of medical teams
Patient testimonials about medical equipment are very similar to any customer-made product review.
However, they have a very specific target audience: those people who also need to use that specific equipment.
Often, these people are experts in the condition in question and specialized equipment.
That means your patient testimonial video needs to address the right issues and go into depth about the benefits of your product. Generic praise won’t cut it.
In this example , former professional athlete Kendall Simmons talks about his diabetes and his experience with ExpressionMed medical tapes.
The video is professionally produced and includes a wealth of archival footage.
Simmons talks about his career, challenges with diabetes, and also what makes these particular medical tapes the best.
2. Video testimonials from surgery patients
Good surgeons are in high demand, which is why patient testimonial videos are a great investment and a boon to your marketing efforts.
In this example video , a patient tells what problem he had and how it affected his life. He then explains how he found the doctor in question and how happy he was with the outcome and the doctor's work.
Patient video testimonials are a powerful way to showcase the difference you've made in your patients' lives.
There is a tool that allows you to collect patient video testimonials easily without any video production experience.
Read on to find out how to implement it!
What are patient testimonial videos?
Patient testimonial videos are a “subgenre” of customer video testimonials .
In a patient video testimonial, your satisfied customer (=patient) tells about his or jamaica phone number list her positive experience with your healthcare service, clinic or procedure.
Video is highly effective as it creates an emotional connection and strikes a chord with people in a way that written testimonials do not.
If you see the person's expressions and hear their voice when they tell you how their life has changed after successful treatment, you simply cannot stand by and do nothing.
And if you're looking for a new dentist, or perhaps a plastic surgeon to perform your next operation, you'll likely be looking for experiences from past clients.
You can find testimonials on social media channels or on the clinic's website.
Videos build trust and make you want to go to the same healthcare provider yourself.
Check out these statistics on video testimonials as well:
why video testimonials work statistics
According to 70% of marketers, video converts better than any other medium
Video is used by 86% of companies to help market their product or service
93% of marketers say social media video has helped them gain new customers
99% of marketers said in 2020 that they planned to use video as part of their digital marketing in the following year.
Examples of short patient testimonial videos
It's always a good idea to see some tangible examples, isn't it?
Here are 5 examples of patient or client testimonial videos, showing how different techniques can be used to produce video patient testimonials.
1. Experiences of medical teams
Patient testimonials about medical equipment are very similar to any customer-made product review.
However, they have a very specific target audience: those people who also need to use that specific equipment.
Often, these people are experts in the condition in question and specialized equipment.
That means your patient testimonial video needs to address the right issues and go into depth about the benefits of your product. Generic praise won’t cut it.
In this example , former professional athlete Kendall Simmons talks about his diabetes and his experience with ExpressionMed medical tapes.
The video is professionally produced and includes a wealth of archival footage.
Simmons talks about his career, challenges with diabetes, and also what makes these particular medical tapes the best.
2. Video testimonials from surgery patients
Good surgeons are in high demand, which is why patient testimonial videos are a great investment and a boon to your marketing efforts.
In this example video , a patient tells what problem he had and how it affected his life. He then explains how he found the doctor in question and how happy he was with the outcome and the doctor's work.