How to write an email to offer a product?
Posted: Tue Dec 17, 2024 6:58 am
On average, a person sends and receives about 120 to 126 business emails every day. This is a number that increases as a person gains more authority and responsibility in an organization.
Considering the sheer volume of emails we send and receive every day, writing needs to be clear, precise and relevant. After all, it's not easy to get noticed in someone's email inbox.
Here we have compiled several examples that can inspire your own sales viber database strategies, in case you still don't know how to write an email to offer a product; however, keep in mind that:
These types of emails are generic, and can be applied to all types of companies and categories. They are examples of different types of communication that you can use.
You can certainly be more creative than the email examples below. But be careful, that can backfire if you get too cutesy or casual.
Remember that your prospects don’t have time to read long emails filled with buzzwords. Make sure your emails don’t scream, “I have to sell you something!” Be friendly , direct, and always put yourself in that person’s shoes.
The reality is that no one wants to read a sales email. But everyone wants to know if there is someone out there to help them with their challenges.
I wrote a shocking subject.
Present your product or service and its benefits.
Eliminate doubts.
Talk about success stories.
Include your differentiator and price.
I offered a guarantee.
1. I wrote a shocking subject
Subject lines for any sales email are like the cherry on the cake – they are the part that everyone sees, regardless of whether they eat it or not. Therefore, it is essential to make them notice you. Make them personal, add the prospect’s name and their company name. You will find that people will naturally be drawn to your email.
In short, the subject line should arouse curiosity.
2. Present your product or service and its benefits
Why is your service valuable to your prospects? Your mission is to condense the benefits into a single value proposition. It's tempting to simply list the product's features, but you need to be precise about how this product can benefit potential customers.
3. Tear down the doubts
Get ahead of prospects' objections to your product or service. Honestly answer any questions they might have and explain why your product is worth it to them.
4. Talk about success stories
Testimonials are an essential part of closing sales. Take some of the guesswork out of a potential client’s mind by talking about clients you’ve worked with and notable projects you completed with them. Include links to testimonials or other resources that support your claims.
Considering the sheer volume of emails we send and receive every day, writing needs to be clear, precise and relevant. After all, it's not easy to get noticed in someone's email inbox.
Here we have compiled several examples that can inspire your own sales viber database strategies, in case you still don't know how to write an email to offer a product; however, keep in mind that:
These types of emails are generic, and can be applied to all types of companies and categories. They are examples of different types of communication that you can use.
You can certainly be more creative than the email examples below. But be careful, that can backfire if you get too cutesy or casual.
Remember that your prospects don’t have time to read long emails filled with buzzwords. Make sure your emails don’t scream, “I have to sell you something!” Be friendly , direct, and always put yourself in that person’s shoes.
The reality is that no one wants to read a sales email. But everyone wants to know if there is someone out there to help them with their challenges.
I wrote a shocking subject.
Present your product or service and its benefits.
Eliminate doubts.
Talk about success stories.
Include your differentiator and price.
I offered a guarantee.
1. I wrote a shocking subject
Subject lines for any sales email are like the cherry on the cake – they are the part that everyone sees, regardless of whether they eat it or not. Therefore, it is essential to make them notice you. Make them personal, add the prospect’s name and their company name. You will find that people will naturally be drawn to your email.
In short, the subject line should arouse curiosity.
2. Present your product or service and its benefits
Why is your service valuable to your prospects? Your mission is to condense the benefits into a single value proposition. It's tempting to simply list the product's features, but you need to be precise about how this product can benefit potential customers.
3. Tear down the doubts
Get ahead of prospects' objections to your product or service. Honestly answer any questions they might have and explain why your product is worth it to them.
4. Talk about success stories
Testimonials are an essential part of closing sales. Take some of the guesswork out of a potential client’s mind by talking about clients you’ve worked with and notable projects you completed with them. Include links to testimonials or other resources that support your claims.