New workflow and creative tools
Costs of outsourcing projects to freelance copyw japan girl whatsapp number riters, ad managers, and graphic designers
Pay-per-click ad costs
Influencer marketing fees
Learn to set a realistic social media marketing budget that will keep you on track in the new year.
8. Write a resource wish list
Social media managers need more and more resources to do their jobs well as campaigns scale up and become more advanced alongside business growth. So why not write a holiday wish list for yourself?
Take a look at your current workflows, processes, and pain points. What would make your life easier or help you achieve better results?
New technology, like a social media management software that lets you schedule and auto-publish posts and handle your team collaboration?
Outsourced talent, like graphic designers who can turn long-form blog posts into infographic-heavy carousels?
Access to creative tools, like a design app, better Reels editing apps or video editing software, or AI tools that support your content creation?
More training on the latest social features and strategies? Courses like those from Meta Blueprint could be a game-changer.
Jot down any resources that come to mind (go on, be greedy!). Then, prioritize your list by weighing your most pressing needs against your budget. This will help you land on the two or three resources that could generate the biggest impact for you, your team, and the business.
Once you have your prioritized list, you can start realistic conversations with your manager or leadership team about investing in these tools and resources. Presenting a clear business case for how they'll improve your social media performance can go a long way in getting approval.
9. Solve persistent workflow issues
Bottlenecks in approvals, endless revisions, or running out of content ideas — these nagging issues add up and sap your productivity. If left unresolved, they won't just affect your current workload, but will bleed into future projects, setting you up for a rough start to Q1.
By ironing out inefficiencies now, you can dramatically improve your workflow and head into the new year ready to execute your strategy with fewer distractions and more focus.
Here’s how to tackle a few common workflow issues:
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