Improve your internal link structure
Posted: Tue Dec 17, 2024 6:08 am
Internal linking is probably one of the most overlooked link building tactics in SEO marketing . Investing some time in improving your site’s internal linking strategy almost always yields significant gains fairly quickly.
Some marketers get really quick wins by also adding an internal link or two from authoritative pages elsewhere on the site.
You can read this guide to set up an internal linking db center whatsapp number strategy that works and start identifying pages that need to be linked from other pages or that have authority that can be distributed elsewhere on your site.
On the Site audit report you will also find a list of pages on your site that have only one internal link pointing to them.
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34. Find and fix keyword cannibalization issues
Keyword cannibalization occurs when multiple pages on the same site rank for the same keywords, thus competing with each other .
Keyword cannibalization is one of the most misunderstood SEO concepts. Pages often rank for many keywords, so it’s not always a huge problem.
Let's say you have two pages that rank for the term "SEO checklist": a forgotten, outdated page and a new page with useful content. If Google prefers the older page, it may decide not to rank the newer, more useful page. In this case, it would be a good idea to merge the two pages so as not to split the traffic.
Basically, if your site has cannibalization issues, you will have a hard time ranking for competitive terms because search engines have a hard time figuring out which page to show.
To find out if your site is experiencing keyword cannibalization issues, set up a Position Tracking campaign and look at the Cannibalization tab.
Some marketers get really quick wins by also adding an internal link or two from authoritative pages elsewhere on the site.
You can read this guide to set up an internal linking db center whatsapp number strategy that works and start identifying pages that need to be linked from other pages or that have authority that can be distributed elsewhere on your site.
On the Site audit report you will also find a list of pages on your site that have only one internal link pointing to them.
img-semblog
34. Find and fix keyword cannibalization issues
Keyword cannibalization occurs when multiple pages on the same site rank for the same keywords, thus competing with each other .
Keyword cannibalization is one of the most misunderstood SEO concepts. Pages often rank for many keywords, so it’s not always a huge problem.
Let's say you have two pages that rank for the term "SEO checklist": a forgotten, outdated page and a new page with useful content. If Google prefers the older page, it may decide not to rank the newer, more useful page. In this case, it would be a good idea to merge the two pages so as not to split the traffic.
Basically, if your site has cannibalization issues, you will have a hard time ranking for competitive terms because search engines have a hard time figuring out which page to show.
To find out if your site is experiencing keyword cannibalization issues, set up a Position Tracking campaign and look at the Cannibalization tab.