Positioning , like most creative whatsapp number list developments, is certainly a group activity. But it must be chosen carefully. You need to listen to the people who best understand your client and their industry, regardless of their position or department. And an external overview from an expert is always advisable , because there are variables that are beyond the scope of the business, as well as global trends.
Tasks must be assigned before starting the debate work and research must be done to provide data that will later be discussed in a group. When the team meets, opinions must flow frankly, even if some are painful. What emerges from a brand positioning work may be surprising, but it must be univocal and taken into account. It will be the spirit of the company , of the brand that represents it and of its workers.
It must be a unique positioning that is difficult to replicate . It must be attractive to the ideal client, be viable and adapt to the strengths of the company and, above all, it must be long-lasting. Seeking a short-term brand positioning is impossible, since it must soak in like a fine rain. And once the brand is positioned, it is necessary to return to the clients and the market to confirm whether the path is the right one. Anything that does not respond to the deepest needs of the people and companies that can hire, is not positioning .
