And I won't even mention if that disorde
Posted: Tue Dec 17, 2024 5:59 am
If you have been an entrepreneur for a while, you already know that not everything depends on how good you are at what you do.
You need to look like it.
And achieving this depends on you and your business projecting a sufficiently professional image so that your potential client decides to trust you without having worked with you before.
This image is based on a series of external details that may seem iraq whatsapp number data obvious to you but that you need to take care of in order to generate the trust that your client is looking for.
It's what we call “Be fucking Good” in Zero Chaos philosophy . In other words: be as fucking good on the outside as you probably already are on the inside.
That's the leap you need not only to get clients who don't know you before, but also to finally be in a position to raise rates.
Sounds good, doesn't it?
Achieving this depends on avoiding a series of entrepreneurial mistakes , bad ways of working or, directly, legendary blunders that are more common than you imagine.
I can tell you in advance that if you start implementing improvements in these external aspects, you will quickly notice the advantages of being fucking good at this entrepreneurial thing.
Would you like to review it with me?
Table of Contents
Error #1. A website with poor usability.
You've already seen the name of this house: Zero Chaos. So you can imagine how little I appreciate chaos.
r is in the first image you receive of a business: its website?
I'm not an expert in web design or anything like that, but if I come across a home page that's disorganized, poorly structured, with too much information, multiple access buttons, a blog that looks more like a bazaar or has an outdated appearance , I'm out of here.
It happens to me and it happens to many other potential customers when they search for information about a business.
A website with poor usability is the first thing that will make you look unprofessional.
So try to put yourself in the shoes of someone who has just landed on your page and make a list of what you see, its pros and cons.
Start by evaluating these aspects:
Do you have your own domain name? Don't be fooled, websites created on free platforms do not generate a good image. Go for your own domain, with a business name or with your own name (if it is not too common).
Advertising, banners, buttons or calls to action on the same page. Does your website look like a bazaar? Be careful with this because if you sell services, your website should be clearly oriented to sell YOUR service and not to promote 325 external products.
What is the design like: excessive or scarce? Here we are of the opinion that “less is more”. Excess does not contribute, but rather the opposite.
Is it a coherent and homogeneous website or does it mix too many colors or fonts?
Be careful with dark backgrounds or those with little contrast with the text because they reduce readability.
Copy is important, but be careful with very dense blocks of text , with hardly any “air” for visual breaks.
What are your images like? Avoid poor quality, pixelated or very small photos.
Beware of broken links that lead nowhere.
After analyzing this superficial layer of the web, dig deeper and think about whether what your website says still represents your business or if you need to start communicating it in a different way.
In short, don't hesitate to analyze yourself with a critical eye: a good image of your brand and business starts with a good presentation on your website (copywriter Maïder Tomasena explains it very clearly in this post ).
.
Error #2. Poor communication with the client.
There are businesses that have poor communication with their customers. And some don't even have any communication at all.
Think back. I'm sure you've come across a company or professional that you've written to to ask for a quote and... ???
…you’re still waiting. Yeah?
Or maybe you've received a response and you've been left with the same: bad information, convoluted texts, spelling mistakes, or being sold pears when you're asking for oranges.
So you think: “But don’t they want to work or what?”
Well, don't let that happen to you.
Organize your inbox well so you don't miss any follow-up emails or queries (we'll discuss this in more detail below).
If your business has a contact phone number, make sure to post your phone hours clearly
You need to look like it.
And achieving this depends on you and your business projecting a sufficiently professional image so that your potential client decides to trust you without having worked with you before.
This image is based on a series of external details that may seem iraq whatsapp number data obvious to you but that you need to take care of in order to generate the trust that your client is looking for.
It's what we call “Be fucking Good” in Zero Chaos philosophy . In other words: be as fucking good on the outside as you probably already are on the inside.
That's the leap you need not only to get clients who don't know you before, but also to finally be in a position to raise rates.
Sounds good, doesn't it?
Achieving this depends on avoiding a series of entrepreneurial mistakes , bad ways of working or, directly, legendary blunders that are more common than you imagine.
I can tell you in advance that if you start implementing improvements in these external aspects, you will quickly notice the advantages of being fucking good at this entrepreneurial thing.
Would you like to review it with me?
Table of Contents
Error #1. A website with poor usability.
You've already seen the name of this house: Zero Chaos. So you can imagine how little I appreciate chaos.
r is in the first image you receive of a business: its website?
I'm not an expert in web design or anything like that, but if I come across a home page that's disorganized, poorly structured, with too much information, multiple access buttons, a blog that looks more like a bazaar or has an outdated appearance , I'm out of here.
It happens to me and it happens to many other potential customers when they search for information about a business.
A website with poor usability is the first thing that will make you look unprofessional.
So try to put yourself in the shoes of someone who has just landed on your page and make a list of what you see, its pros and cons.
Start by evaluating these aspects:
Do you have your own domain name? Don't be fooled, websites created on free platforms do not generate a good image. Go for your own domain, with a business name or with your own name (if it is not too common).
Advertising, banners, buttons or calls to action on the same page. Does your website look like a bazaar? Be careful with this because if you sell services, your website should be clearly oriented to sell YOUR service and not to promote 325 external products.
What is the design like: excessive or scarce? Here we are of the opinion that “less is more”. Excess does not contribute, but rather the opposite.
Is it a coherent and homogeneous website or does it mix too many colors or fonts?
Be careful with dark backgrounds or those with little contrast with the text because they reduce readability.
Copy is important, but be careful with very dense blocks of text , with hardly any “air” for visual breaks.
What are your images like? Avoid poor quality, pixelated or very small photos.
Beware of broken links that lead nowhere.
After analyzing this superficial layer of the web, dig deeper and think about whether what your website says still represents your business or if you need to start communicating it in a different way.
In short, don't hesitate to analyze yourself with a critical eye: a good image of your brand and business starts with a good presentation on your website (copywriter Maïder Tomasena explains it very clearly in this post ).
.
Error #2. Poor communication with the client.
There are businesses that have poor communication with their customers. And some don't even have any communication at all.
Think back. I'm sure you've come across a company or professional that you've written to to ask for a quote and... ???
…you’re still waiting. Yeah?
Or maybe you've received a response and you've been left with the same: bad information, convoluted texts, spelling mistakes, or being sold pears when you're asking for oranges.
So you think: “But don’t they want to work or what?”
Well, don't let that happen to you.
Organize your inbox well so you don't miss any follow-up emails or queries (we'll discuss this in more detail below).
If your business has a contact phone number, make sure to post your phone hours clearly