Once you have identified the search intent germany phone number list of a keyword, you can categorize where it is in the conversion funnel. Every keyword in your strategy also has a place in your marketing funnel.
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Go back to your keyword list and sort it by intent. What you can do from here is plan your website/marketing strategy by aligning your messages with the intent of each search.
The four different stages of conversion should be targeted with different areas of your site, and by identifying keywords that fit each stage of the conversion funnel, you can run an optimized marketing campaign.
For example, you can target all informational queries with high-level educational content that answers people’s questions.
For navigational keywords, you should make sure your site is easy to find for any search. If not, learn how to optimize your brand/overall visibility, especially if there are technical issues with your site.
Finally, commercial and transactional searches could be targeted more aggressively with paid ads and landing pages that facilitate purchases for users with a high intent to purchase.
Conclusions
We hope this checklist can help you create your first master keyword list and better understand your specific search market. Research the best keywords in your market and create a master list to plan your SEO and PPC strategy.
A comprehensive list of target keywords is an invaluable asset to any SEO, PPC, or content strategy. If you can master this process, you will develop a great skill that will help you in all areas of digital marketing.
