What is Facebook Pixel? How does it work? Why is it used? What are its advantages and disadvantages?

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In the world of digital marketing, the most important thing is how effectively you can advertise your business at a low cost. And for this, in addition to some specific experience, you need some marketing tools. Today we will discuss one such tool that will allow you to advertise your website on Facebook in a more effective way. That is the mobile number list Meta Pixel, which was previously known as the Facebook Pixel.

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Meta pixel or Facebook pixel is a small code or snippet that is placed on your website. It helps you run ads on social media platforms like Facebook and Instagram and track the performance of those ads. This code helps Facebook know what is happening on your website. For example, what products someone is viewing on your website, what they are adding to their cart, what they are buying – all this is what the meta pixel tells Facebook. As a result, you will be aware of your customer behavior, which will help you get an idea of ​​how to advertise most effectively.