In short, user experience is (finally) being used as a ranking factor.
Here's what Google said :
We are currently continuing this work and want to preview an upcoming change to Search rankings that incorporates these page experience metrics. We will be introducing a new metric free turkey number for whatsapp that combines Core Web Signals with our current page experience metrics to provide a complete picture of the quality of a user's experience on a web page.
— Google Webmaster Blog
Did you notice the mention of Core Web Vitals ?
It’s time to include them in your SEO audits. You’ll need to monitor them regularly and take action based on the issues that arise.
But what are Core Web Vitals or Essential Web Signals?
Web Vitals is an initiative launched by Google in May 2020 to provide a unified guide to the quality signals essential to an exceptional user experience.
Since 2021 Web Vitals are a ranking factor. The essential web signals you need to understand are:
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The good news is that you now have a report in Search Console that will help you monitor them. It is located in the "Experience" tab.
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You will see a report for mobile and desktop. When you open it, you will find detailed information about the existing issues related to poor URLs and those that need improvement - take action accordingly.
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10. Check your on-page SEO
On-page SEO is about things like:
Optimizing title tags, meta descriptions and heading tags.
Adding alt tags to images.
Creating optimized content.
Building an internal link structure.
It is essential to control the elements of on-page SEO because these optimization opportunities are under your control.
The good news is that you can use the On Page SEO Checker tool to do this. Set it up for your site from the Projects page and get a list of optimization ideas:
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