As marketers, we’ve had to be agile and adapt to a tremendous amount of change since the start of 2020 , and let’s face it, it’s been a lot for all of us to take in. Will the world of search ever be the same again? How well can pre-pandemic tactics still perform in the current landscape? What’s the new state of search for the world’s most active markets?
With our wide array of tools and reports , we’re free spain number for whatsapp uniquely positioned to investigate, analyze, and document market-specific data that will help you answer these questions. We’ve used these tools and reports to learn how the web has changed in 2021 compared to 2020 , and we’ve created a 360-degree analysis of Google updates, user behavior, and SEO actions based on our data.
Are you interested in discovering the methodology?
We used data from Semrush Sensor database, Domain Analytics, Traffic Analytics, and many other Semrush tools.
Read the full report here →
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The State of Research 2022 analyzes some of the world's leading markets and contains everything you need to plan your post-pandemic growth strategy. In this post, we preview some of our key findings - you can download the full report for a deeper dive:
State of the Web
There were significantly fewer URLs ranking in the top 100 results for the first time, compared to 2020.
The average drop in the number of URLs ranking for the first time was 7.4% per market.
The share of traffic by device saw a rise in desktop in 2020, which continued into summer 2021 even after many brick-and-mortar locations began to open.
State of Research
Informational keywords made up 60% of unique search terms.
Over half of all searches in 2021 were 1-2 words, while nearly three-quarters of the ads Google showed were 3-5 words.
Ranking Status
Volatility across all niches was on average higher in 2021 than in 2020.
Despite this, the average maximum volatility score actually decreased on a year-over-year basis.
