The convenience of mobile browsing is not matched
Posted: Tue Dec 17, 2024 5:19 am
With the acceleration of digitalization, mobile user experience plays a fundamental role in your business. Discover 6 essential steps to navigate potential barriers, ensure excellent online support and boost your brand's growth.
In a changing world, there is no doubt that the mobile experience is establishing itself as the key digital touchpoint for both online sales and in-store purchasing decisions. According to a report by eMarketer , this trend will continue to deepen and m-commerce is expected to double by 2023.
In fact, in Latin America, this channel will be the main driver of e-commerce retail line database sales in 2020, something to be expected in a region where the smartphone market grew faster than in the rest of the world. Currently, 8 out of 10 Latin Americans have a smartphone and they unlock it every 5 minutes .
In Argentina, for example, 63% of browsing time is via mobile devices and twice as many pages are visited from smartphones than from desktop . Thus, an increase in the number of smartphone users combined with improvements in connection speeds favor the growth of m-commerce .
☛On mobile, a one-second loading delay can impact conversion rates by up to 20%.
Yet by the likelihood that consumers will purchase via their screens: retailers are currently reporting conversion rates that are substantially lower on mobile than on desktop . And when looking for the reasons, all roads lead back to user experience . Our user performance data shows that even on mobile, a one-second loading delay can impact conversion rates by up to 20%.
The picture is as clear as the need for brands to prioritize their mobile channels . But, often, the complexity of companies can present obstacles to achieving this goal. So, it is normal that this question comes to mind: how to overcome the barriers and offer the best experience for users ?
To help you transform your mobile presence, we bring you this guide , created by Google's Search&Mobile UX team, with six essential steps, which adapts principles of organizational change to the mobile issue :
►1. Build the business case
In most companies, the launch of any project requires a goal. If the plan is to improve the digital experience of your business, the first step is for the commercial and technical areas to be convinced of the value that can be obtained from this transformation.
In a changing world, there is no doubt that the mobile experience is establishing itself as the key digital touchpoint for both online sales and in-store purchasing decisions. According to a report by eMarketer , this trend will continue to deepen and m-commerce is expected to double by 2023.
In fact, in Latin America, this channel will be the main driver of e-commerce retail line database sales in 2020, something to be expected in a region where the smartphone market grew faster than in the rest of the world. Currently, 8 out of 10 Latin Americans have a smartphone and they unlock it every 5 minutes .
In Argentina, for example, 63% of browsing time is via mobile devices and twice as many pages are visited from smartphones than from desktop . Thus, an increase in the number of smartphone users combined with improvements in connection speeds favor the growth of m-commerce .
☛On mobile, a one-second loading delay can impact conversion rates by up to 20%.
Yet by the likelihood that consumers will purchase via their screens: retailers are currently reporting conversion rates that are substantially lower on mobile than on desktop . And when looking for the reasons, all roads lead back to user experience . Our user performance data shows that even on mobile, a one-second loading delay can impact conversion rates by up to 20%.
The picture is as clear as the need for brands to prioritize their mobile channels . But, often, the complexity of companies can present obstacles to achieving this goal. So, it is normal that this question comes to mind: how to overcome the barriers and offer the best experience for users ?
To help you transform your mobile presence, we bring you this guide , created by Google's Search&Mobile UX team, with six essential steps, which adapts principles of organizational change to the mobile issue :
►1. Build the business case
In most companies, the launch of any project requires a goal. If the plan is to improve the digital experience of your business, the first step is for the commercial and technical areas to be convinced of the value that can be obtained from this transformation.