build engagement paths for the family target : in particular strategies that can introduce elements of savings, perhaps connected to promotional activities, contests and games, which keep the consumer engaged and facilitate their daily spending. In this case it will therefore be appropriate to work on brand awareness and retention objectives by connecting reward opportunities to sell-out and cross-selling activities.
involve single-person families differently , therefore singles rather than couples without children, who will therefore have a different attitude to consumption but will not for this reason not be inclined to relate differently to the brand, even through value-based actions.
Differentiating your strategy and getting to know people and how they can bring value to the company from a business perspective rather than a data enrichment perspective will certainly be an opportunity to seize in 2024.
Even in the Digital Advertising landscape, challenges and opportunities use a bulk sms service to compile your list dictated by new trends are emerging. We explore three that will characterize 2024 and the years to follow:
1. Retail Advertising:
Retail Media is growing and becoming a significant item in marketing budgets, covering 9% of advertising investments in Italy.
The retail on which the most planning is certainly Amazon, but Temu and Swappie are making space for themselves. However, brands have understood the potential of transforming themselves into a “media” and some companies are equipping themselves by building their own assets and transforming their go to market. In the coming months we will see the first experiments.
2. In-Game Advertising:
A fertile ground for brands also in terms of the public's propensity: 34% of users globally are inclined to view in-game ads.
In-game advertising is also an opportunity for brands to diversify their investments with a view to bringing their offering to a younger or more mature audience.
3. Sustainability:
