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Select the time for displaying ads
The myTarget platform allows you to manage the time of ad display. You should do the following:
select weekdays or weekends to display, specify working hours or specific hours (at least 8 hours in 7 days);
select 24/7 advertising display mode;
activate the function of taking into account local time when setting up advertising for regions whose time zones differ from each other;
disable display of ads on holidays;
select the duration of the campaign if the company is targeting seasonal launches or promotions.
The above settings can be found in the "When" block. Initially, the platform has the "24-hour display" setting. However, it is not suitable for everyone. For example, if the product needs to be shown only on weekdays, weekends or weekdays. To adjust the parameter, you need to click on the corresponding link. Then the system will display the selected range, which can be narrowed or expanded.
To do this, you will need to hover over the highlighted columns and add or reduce days of the week and time. When selecting a time range, keep in mind that the minimum campaign duration is 8 hours per week.
The platform has another default setting – taking into account local time. If the ad will be shown in a region with a different time zone, it is better to uncheck this box. This also applies to Russian holidays.
If the company knows exactly how long the advertising campaign will last, it needs to go to the “Period” section.
When choosing a date to launch a campaign, you need to take into account that the ad must be moderated. Therefore, you need to allocate time for this procedure.
