Plan content with your buyer persona and their buyer's journey

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Have a content plan. Once you have established your objectives, buyer personas, and style, you need to start creating relevant content and implementing an inbound strategy. Without a doubt, when creating valuable content so that your buyer persona consumes and shares it in a way that they come back for more, you need to define the following:

Plan content with your buyer persona and their cell phone number list buyer's journey in mind . This involves creating content based on problems or questions.
Create educational, non-promotional content that is helpful to the buyer.
Distributing content is as important as creating it, because if it doesn't reach the buyer persona, we'll be screaming in the desert. To do this, it must be introduced in blogs, specific websites, landing pages, social networks and delivered through email marketing.



Analyzing the results of each piece of content is extremely important, since detecting what interests our buyer persona and what does not can determine the success of an inbound strategy. To do this, we must measure traffic (performance by author, by topic and by format), as well as lead generation or sharing.
Repeat what works , what is most consumed, and follow the lines marked by the statistics. By doing more of what works and less of what doesn't, content marketing will continue to generate better results.