To do this, you need to set up your website as a “hub” for your industry. One that naturally attracts visitors through search engines, blogs, and social media.
I believe most marketers today spend 90% of their efforts on outbound office 365 database marketing and 10% on inbound marketing, and I advocate that those ratios change.
To do this, I followed the “Attract, Engage, Delight” model.
inbound marketing model
To engage your audience, develop a solid content strategy.
You want to have content for every stage of the marketing funnel. For consumers in the awareness stage, social media and ads will work great to
Blogging will position you as a credible and trusted source within your industry and allow your target audience to find you.
During this process, it’s also important to develop an SEO strategy to ensure your website is optimized for search.
Once visitors become leads, you can nurture them through email marketing, conversational chatbots, and automated workflows.
In the “Delight” stage, the goal is to make sure your audience can easily connect with your sales and service teams, and resolve issues quickly.
Inbound marketing is all about meeting your audience where they are. You’ll quickly find that your marketing efforts are performing better and helping your brand grow.
