How to create a selling product card
Posted: Tue Dec 17, 2024 4:09 am
Home—Blog—Blog on the topic: Content Marketing—How to create a selling product card
May 31, 2022 11:30 AM
How to create a selling product card
Text.ru
Text.ru Team
Content
Name
Description
Using Rich Content
What else to pay attention to
As marketplaces gain popularity, competition among sellers increases mercilessly, and buyers become more discerning and demanding. Have you noticed that sales have started to decline, and you can’t figure out what’s going on? Now it’s not enough to give brief product characteristics: you’ll have to work hard to get a good conversion. Text.ru specialists will tell you in detail how to fill out a product card to promote a store to the TOP .
All elements must be harmoniously combined with each other, and there are certain requirements for the design of each, which may differ depending on the site - most often the difference lies in the buy phone number list volume limit. A competent approach to each element can increase profits several times.
Name
It should not be too long, but at the same time it is important to include information about the brand, purpose and main advantage of the product. It is necessary to take care of the name, because if there is none, the site will create it according to the template, “pulling” different characteristics.
Agree, “L'Oreal Paris Volume Millions Lashes Mascara, black, 9 ml” sounds much nicer than “L'Oreal Paris Volume Millions Lashes Mascara, made in Italy, in gift packaging, best price”.
Description
In this block, you need to talk about the material from which the product is made, its features and competitive advantages, as well as the scope of application. Here are some basic nuances for composing a competent description of the product card on Ozon or Wildberries.
Differences from competitors
Find a "highlight" that will make people want to buy your product. Perhaps you have signed a contract with a large supplier and can afford to give a decent discount? Be sure to write about it.
Simplicity
The style of presentation is not the least important. It is better to avoid unnecessary terminology and try to write in accessible language. A person who does not understand technical specifications should understand what this or that parameter means without the help of Google.
Agree that the text: “The TV has a resolution of 3840x2160 4K UHD and a Direct LED backlight type” looks less attractive than this: “Thanks to the combination of dual backlight technology and high resolution, you will enjoy a bright and contrasting image, noticing the smallest details.”
No errors or typos
Another important point in this block. Buyers will not take seriously a seller who did not even bother to fill out the product card correctly.
Using keywords
Of course, SEO optimization helps to raise the product card in the search. It is important to analyze competitors, form a semantic core and select the necessary keys using various services.
Compare examples of a competent and unsuccessful description. Which product do you think sells better?
A good example: Chrysal Cut Flower Food
Chrysal flower food can significantly increase their lifespan (up to 60%) and preserve the beauty of the bouquet for a long time.
Chrysal cut flower food reduces the pH level of water, stimulates water and nutrient uptake by plants. In addition, organic fertilizer promotes the opening of buds and keeps leaves green and firm for a long time.
When preparing water for a flower bouquet, simply add flower food to the vase and stir. The universal product for extending the life of cut flowers dissolves well even in cold water. The solution when adding the product for preserving cut flowers is transparent and has no foreign smell.
It is also recommended to add this flower fertilizer when changing the water in the vase.
When using organic fertilizer for flowers, it is important to observe the dosage. One packet of fertilizer for cut flowers is designed for 0.5 liters of water.
The product for cut flowers is supplied in 5 gram packages, one set includes 10 packages.
Bad example: "Flower fertilizer 0.5 l, contains a complex of natural, environmentally friendly and safe growth stimulants for plant development. Its use has a positive effect on the processes of growth, metabolism and photosynthesis, which helps to increase the yield of agricultural crops."
Using Rich Content
Rich content is a set of methods for providing information in a product card: 360º review, 3D visualization, infographics, and others. This element allows you to make a product card more attractive and bright, close to the landing page format, only within the framework of a marketplace. Thanks to the use of rich content, you can make advantageous accents, provide the most complete and useful information in a structured and concise manner.
For example, it is enough to take a high-quality photo of the product in a real environment and write the most important and attractive information on it. If you are selling a coffee machine, indicate the main advantages that will hook the client, and how many products have already been sold:
50 cups of coffee a day,
energy saving,
pitcher as a gift.
Over 300 models sold.
Marketer's Marketplace
We give discounts and promo codes for popular Internet marketing services, contractor services in Digital and training
What else to pay attention to
To achieve maximum conversion, you need to pay due attention to all elements of the product card. Here are some non-obvious tips that will help in promotion:
Select at least three high-quality images. The requirements are different on all platforms, so be sure to check them. For example, Ozon accepts JPEG and PNG images on a light background, no more than 10 MB, resolutions from 200 to 10,000 pixels on each side. On Wildberries, the maximum resolution is 8,000 pixels on one side and no more than 72 pixels per inch.
Work with reviews. A client who has encountered trouble should not feel abandoned. Try to find ways to solve the problem or offer a nice bonus for the next order in a reply message. This will definitely smooth out the negative impression, and other users will see that you are interested in each client.
Try to design product cards in approximately the same style. This will help create a recognizable image and distinguish your store from competitors.
Browse through your competitors' product questions section and take note of what information you should include.
Try different tools — unboxing videos, reviews of technically complex products, 360-degree and lifestyle photos — and see what resonates with your audience more and increases conversion. Over time, you will be able to develop your own unique model for filling out a product card, which, again, will increase brand recognition.
Do not neglect careful study of the market and competitors, take care of the competent design of the selling product card in order to take into account all the nuances. Of course, for this it is better to contact professionals with extensive experience. At Text.ru, authors undergo special certification to gain access to writing texts for marketplaces. They approach their work responsibly, know how to work with semantics and create selling descriptions taking into account all the subtleties.
May 31, 2022 11:30 AM
How to create a selling product card
Text.ru
Text.ru Team
Content
Name
Description
Using Rich Content
What else to pay attention to
As marketplaces gain popularity, competition among sellers increases mercilessly, and buyers become more discerning and demanding. Have you noticed that sales have started to decline, and you can’t figure out what’s going on? Now it’s not enough to give brief product characteristics: you’ll have to work hard to get a good conversion. Text.ru specialists will tell you in detail how to fill out a product card to promote a store to the TOP .
All elements must be harmoniously combined with each other, and there are certain requirements for the design of each, which may differ depending on the site - most often the difference lies in the buy phone number list volume limit. A competent approach to each element can increase profits several times.
Name
It should not be too long, but at the same time it is important to include information about the brand, purpose and main advantage of the product. It is necessary to take care of the name, because if there is none, the site will create it according to the template, “pulling” different characteristics.
Agree, “L'Oreal Paris Volume Millions Lashes Mascara, black, 9 ml” sounds much nicer than “L'Oreal Paris Volume Millions Lashes Mascara, made in Italy, in gift packaging, best price”.
Description
In this block, you need to talk about the material from which the product is made, its features and competitive advantages, as well as the scope of application. Here are some basic nuances for composing a competent description of the product card on Ozon or Wildberries.
Differences from competitors
Find a "highlight" that will make people want to buy your product. Perhaps you have signed a contract with a large supplier and can afford to give a decent discount? Be sure to write about it.
Simplicity
The style of presentation is not the least important. It is better to avoid unnecessary terminology and try to write in accessible language. A person who does not understand technical specifications should understand what this or that parameter means without the help of Google.
Agree that the text: “The TV has a resolution of 3840x2160 4K UHD and a Direct LED backlight type” looks less attractive than this: “Thanks to the combination of dual backlight technology and high resolution, you will enjoy a bright and contrasting image, noticing the smallest details.”
No errors or typos
Another important point in this block. Buyers will not take seriously a seller who did not even bother to fill out the product card correctly.
Using keywords
Of course, SEO optimization helps to raise the product card in the search. It is important to analyze competitors, form a semantic core and select the necessary keys using various services.
Compare examples of a competent and unsuccessful description. Which product do you think sells better?
A good example: Chrysal Cut Flower Food
Chrysal flower food can significantly increase their lifespan (up to 60%) and preserve the beauty of the bouquet for a long time.
Chrysal cut flower food reduces the pH level of water, stimulates water and nutrient uptake by plants. In addition, organic fertilizer promotes the opening of buds and keeps leaves green and firm for a long time.
When preparing water for a flower bouquet, simply add flower food to the vase and stir. The universal product for extending the life of cut flowers dissolves well even in cold water. The solution when adding the product for preserving cut flowers is transparent and has no foreign smell.
It is also recommended to add this flower fertilizer when changing the water in the vase.
When using organic fertilizer for flowers, it is important to observe the dosage. One packet of fertilizer for cut flowers is designed for 0.5 liters of water.
The product for cut flowers is supplied in 5 gram packages, one set includes 10 packages.
Bad example: "Flower fertilizer 0.5 l, contains a complex of natural, environmentally friendly and safe growth stimulants for plant development. Its use has a positive effect on the processes of growth, metabolism and photosynthesis, which helps to increase the yield of agricultural crops."
Using Rich Content
Rich content is a set of methods for providing information in a product card: 360º review, 3D visualization, infographics, and others. This element allows you to make a product card more attractive and bright, close to the landing page format, only within the framework of a marketplace. Thanks to the use of rich content, you can make advantageous accents, provide the most complete and useful information in a structured and concise manner.
For example, it is enough to take a high-quality photo of the product in a real environment and write the most important and attractive information on it. If you are selling a coffee machine, indicate the main advantages that will hook the client, and how many products have already been sold:
50 cups of coffee a day,
energy saving,
pitcher as a gift.
Over 300 models sold.
Marketer's Marketplace
We give discounts and promo codes for popular Internet marketing services, contractor services in Digital and training
What else to pay attention to
To achieve maximum conversion, you need to pay due attention to all elements of the product card. Here are some non-obvious tips that will help in promotion:
Select at least three high-quality images. The requirements are different on all platforms, so be sure to check them. For example, Ozon accepts JPEG and PNG images on a light background, no more than 10 MB, resolutions from 200 to 10,000 pixels on each side. On Wildberries, the maximum resolution is 8,000 pixels on one side and no more than 72 pixels per inch.
Work with reviews. A client who has encountered trouble should not feel abandoned. Try to find ways to solve the problem or offer a nice bonus for the next order in a reply message. This will definitely smooth out the negative impression, and other users will see that you are interested in each client.
Try to design product cards in approximately the same style. This will help create a recognizable image and distinguish your store from competitors.
Browse through your competitors' product questions section and take note of what information you should include.
Try different tools — unboxing videos, reviews of technically complex products, 360-degree and lifestyle photos — and see what resonates with your audience more and increases conversion. Over time, you will be able to develop your own unique model for filling out a product card, which, again, will increase brand recognition.
Do not neglect careful study of the market and competitors, take care of the competent design of the selling product card in order to take into account all the nuances. Of course, for this it is better to contact professionals with extensive experience. At Text.ru, authors undergo special certification to gain access to writing texts for marketplaces. They approach their work responsibly, know how to work with semantics and create selling descriptions taking into account all the subtleties.