Cart abandoners: These are users who added items to their cart but didn’t complete the purchase. Retargeting these users with ads featuring their abandoned items and a special offer can be highly effective.
Product viewers: Users who viewed specific product pages but didn’t add anything to their cart can be retargeted with ads that showcase those products, along with similar items they might like.
Homepage visitors: Users who visited your homepage or a specific category page but didn’t go any further can be retargeted with ads that highlight best-sellers or special holiday promotions.
Past customers: Customers who have previously numéro whatsapp france purchased from you can be retargeted with ads featuring complementary products or special holiday deals, encouraging repeat purchases.
13. Ask for feedback
Customer feedback is crucial for improving your future campaigns.
Asking your customers for their opinions on their shopping experience is a smart move. Not only does this show that you value their input, but it also provides you with actionable insights that can make your next holiday campaign even more successful.
You can use feedback popups that show up right after someone finishes a purchase:
After the holiday season winds down, it’s time to roll up your sleeves and dive deep into the data. This analysis is crucial for understanding what aspects of your holiday campaigns worked well and where there’s room for improvement.
By closely examining key metrics, you can uncover valuable insights that will help you refine your strategies for future campaigns, making them even more effective and profitable.
Look at metrics like conversion rates, average order value, and customer acquisition costs to gain insights that can inform your future marketing strategies.
Analyze how customers interacted with your site, what they bought, and how they found your products.
Assess the performance of your various marketing channels—such as email, social media, PPC ads, and retargeting—to determine which strategies delivered the best return on investment (ROI).
Plus, you need to understand which products sold well and which didn’t to inform your inventory and product development strategies for the coming year.
