A/B testing basics
Step 3: Choose elements to test
With a solid hypothesis in hand, it’s time to select the elements on your web page that you want to test.
These could be headlines, images, buttons, forms, or any other component that impacts user interaction.
For instance, Bukvybag tested 4 different número da indonésia whatsapp variants for their headline. Finding the winning one led to to a 45% increase in orders, which clearly shows the power of changes—even small ones.
Bukvybag's multivariate testing achieved 45% increase in orders.
Here’s another example from Obvi. They A/B tested their popup form with and without a countdown timer:
Obvi's split test achieved +7.97% increase in conversion rates.
The version with the countdown timer achieved a 7.97% increase in conversions, which means that A/B testing this element paid off!
Step 4: Set up your A/B test
Now comes the fun part—setting up your A/B test. Tools like OptiMonk are a big help at this stage.
OptiMonk simplifies the process of creating variants, segmenting your audience, and tracking results with precision.
It also streamlines the entire testing workflow, making it easy to manage and analyze your experiments.
OptiMonk Smart A/B testing can help your streamline headline testing.
OptiMonk goes a step further with its AI-powered Smart A/B test feature. This tool can automatically generate alternative headlines for you to test, saving you time and effort.
