Too long/complicated checkout process (17%)
I couldn’t see/calculate total order cost up-front (16%)
Website had errors/crashed (13%)
Returns policy wasn’t satisfactory (12%)
The credit card was declined (4%)
Reasons for people abandoning shopping carts include complicated checkout processes
These cart abandonment statistics point to improvements that online retailers can make to raise their conversion rates. These are all issues that digital shoppers identify as so annoying that they’ll refuse to purchase a product they really like.
Although you can never completely eliminate number search name iran cart abandonment, making simple improvements like clearly explaining your shipping costs, offering guest checkout, and creating a better, seamless checkout process can make a huge difference for ecommerce stores.
Using personalized popups is a particularly impactful way to cut down on your shopping cart abandonment rate.
Let’s take a closer look at how well cart abandonment popups work!
Use cart abandonment popups to save cart abandoners
Cart abandonment popups target lost customers using exit-intent technology, which tracks visitor behavior to predict the exact moment visitors decide to exit your online store. If they have products in their shopping cart when they’re about to leave, you can target them with an intriguing cart abandonment popup.
These popups show up at the moment when a visitor starts thinking that the purchase isn’t quite worth it, and they convince the shopper to reconsider, usually by offering a significant discount.
According to our in-house statistics, cart abandonment popups have a 17.12% average conversion rate.
That means that almost 2 out of 10 visitors who are abandoning their shopping carts change their minds and decide to complete their purchase. That puts a huge dent in your shopping cart abandonment rate!
