They found that extra, unexpected costs are the number one reason for shopping cart abandonments, leading to 48% of abandoned carts.
Extra costs include things like shipping costs, taxes, and extra fees. This shows how important it is to make sure that online shoppers know about the extra costs they’ll see when they get to your checkout page. That way, they can “budget” them into their purchase while they’re still shopping.
One of the most common extra costs that come with online shopping is the shipping cost. Highlighting your free shipping threshold can not only help to save cart abandoners, but can also increase your average order value.
The second most frequent reason customers number lookup mexico give for abandoning carts is the inconvenience of needing to create an account to complete a purchase, which leads to 24% of all lost sales.
Many people prefer not to create an account when purchasing something online. This is especially true for first-time customers who want a fast, convenient online checkout flow. Not only should you allow guest checkout, but you should also stay on the lookout for ways to create a better, more streamlined checkout flow.
You can discover where you have the greatest checkout optimization opportunities if you analyze your entire purchase funnel with industry benchmarks compared to your peers.
Slow delivery is the third most frequent reason for cart abandonment when shopping online, leading to 22% of all abandoned carts.
When a customer is excited about a purchase, the last thing they want to hear is that they’ll have to wait a long time to receive their package. Consider offering speedier delivery options, which may mean switching your fulfillment partner or simply optimizing delivery routes. While fast shipping is critical, many customers also want free shipping, so that’s something you may want to take into consideration.
Here are other important reasons for online shopping cart abandonments:
