What’s the average abandoned cart rate?
Posted: Tue Dec 17, 2024 3:52 am
The average cart abandonment rate by device
Which industries have the highest and lowest average cart abandonment rate?
As we mentioned, the industry you’re operating in has a huge impact on how many online shoppers abandon carts on your ecommerce site.
The travel industry has sadly earned first place for the highest cart abandonment rates, at almost 79%.
This particularly high cart abandonment rate is not very surprising, since travel is one of the most competitive industries of all and the average consumer browses over 700 digital touchpoints on their journey to find the perfect vacation.
The “jewelry and accessories” and “clothing number finder oman and fashion” industries trail the travel industry slightly, with cart abandonment rates of around 72-73%.
Cart abandonment statistics by industry
When it comes to the lowest cart abandonment rates, office technology is the winner at 52.72%.
The “art and photography” industry comes in second, at 55.1%. “Pets and animals” and “auto and vehicles” follow, with cart abandonment rates of around 58%.
Shopping cart abandonment statistics by industry
What effect does shopping cart abandonment have on revenue?
Every customer who leaves their online shopping carts behind is lost revenue for your online store.
So if the previous numbers aren’t scary enough for you, here’s what they mean for your business: on average, ecommerce sites lost $417,814.92 in revenue because of abandoned carts in six months.
Lost sales because of shopping cart abandonment
Why do people abandon their online shopping carts?
While some website visitors engage in window shopping—browsing products without the intent to buy—this behavior only accounts for a portion of shopping cart abandonment. However, it is not the most common reason people abandon their cart.
Which industries have the highest and lowest average cart abandonment rate?
As we mentioned, the industry you’re operating in has a huge impact on how many online shoppers abandon carts on your ecommerce site.
The travel industry has sadly earned first place for the highest cart abandonment rates, at almost 79%.
This particularly high cart abandonment rate is not very surprising, since travel is one of the most competitive industries of all and the average consumer browses over 700 digital touchpoints on their journey to find the perfect vacation.
The “jewelry and accessories” and “clothing number finder oman and fashion” industries trail the travel industry slightly, with cart abandonment rates of around 72-73%.
Cart abandonment statistics by industry
When it comes to the lowest cart abandonment rates, office technology is the winner at 52.72%.
The “art and photography” industry comes in second, at 55.1%. “Pets and animals” and “auto and vehicles” follow, with cart abandonment rates of around 58%.
Shopping cart abandonment statistics by industry
What effect does shopping cart abandonment have on revenue?
Every customer who leaves their online shopping carts behind is lost revenue for your online store.
So if the previous numbers aren’t scary enough for you, here’s what they mean for your business: on average, ecommerce sites lost $417,814.92 in revenue because of abandoned carts in six months.
Lost sales because of shopping cart abandonment
Why do people abandon their online shopping carts?
While some website visitors engage in window shopping—browsing products without the intent to buy—this behavior only accounts for a portion of shopping cart abandonment. However, it is not the most common reason people abandon their cart.