28 Shopping Cart Abandonment Statistics You Must Know in 2025
Posted: Tue Dec 17, 2024 3:51 am
Shopping cart abandonment is the biggest challenge for every ecommerce store owner. Check out 28 shopping cart abandonment statistics below to understand why customers abandon carts and what you can do about it.
Online cart abandonment is one of the biggest sources of lost sales revenue, and the number one frustration for every ecommerce store owner.
To minimize abandoned shopping carts, you need to understand why it’s happening. And for that, you need access to the latest data and statistics—which is exactly what this article is all about! We’ve partnered up with Conversific, the all-in-one marketing and profit analytics tool, to research consumer behavior surrounding cart abandonment.
The cart abandonment statistics in this article number database will help you understand why online shoppers abandon their carts and what you can do about it. Using this information, you’ll be able to reduce shopping cart abandonment and increase your conversion rate.
So without further ado, here are 28 up-to-date shopping cart abandonment statistics!
According to Conversific’s data, the average cart abandonment rate is 66.5%. This means that almost 7 out of 10 website visitors who put an item in their virtual shopping cart will leave without completing their purchase.
With such a huge number of online sales left unfinished, it’s clear that we need to focus on combatting cart abandonment.
However, it’s also important to realize that the cart abandonment rate can vary based on the industry (which we’ll get into a bit later on).
The average shopping cart abandonment rate is 66.5%
The shopping cart abandonment rate is higher on mobile devices than on desktops
When we took a closer look at the cart abandonment stats, we saw that mobile users abandon even more shopping carts. The average cart abandonment rate on mobile devices is 69.02%. While on desktop, the average cart abandonment rate is relatively low, at 62.11%.
This shows how crucial it is to optimize your ecommerce site and checkout flow for mobile users as well as desktop shoppers.
Online cart abandonment is one of the biggest sources of lost sales revenue, and the number one frustration for every ecommerce store owner.
To minimize abandoned shopping carts, you need to understand why it’s happening. And for that, you need access to the latest data and statistics—which is exactly what this article is all about! We’ve partnered up with Conversific, the all-in-one marketing and profit analytics tool, to research consumer behavior surrounding cart abandonment.
The cart abandonment statistics in this article number database will help you understand why online shoppers abandon their carts and what you can do about it. Using this information, you’ll be able to reduce shopping cart abandonment and increase your conversion rate.
So without further ado, here are 28 up-to-date shopping cart abandonment statistics!
According to Conversific’s data, the average cart abandonment rate is 66.5%. This means that almost 7 out of 10 website visitors who put an item in their virtual shopping cart will leave without completing their purchase.
With such a huge number of online sales left unfinished, it’s clear that we need to focus on combatting cart abandonment.
However, it’s also important to realize that the cart abandonment rate can vary based on the industry (which we’ll get into a bit later on).
The average shopping cart abandonment rate is 66.5%
The shopping cart abandonment rate is higher on mobile devices than on desktops
When we took a closer look at the cart abandonment stats, we saw that mobile users abandon even more shopping carts. The average cart abandonment rate on mobile devices is 69.02%. While on desktop, the average cart abandonment rate is relatively low, at 62.11%.
This shows how crucial it is to optimize your ecommerce site and checkout flow for mobile users as well as desktop shoppers.