How to improve email design?
Here's everything you need to keep in mind to make your emails stand out:
1.- Use professional templates
Take advantage of the design tools offered by email marketing platforms . These tools often include a variety of templates designed to attract attention and increase conversion. Choose one that fits your brand and message, and customize it to your needs.
2.- Bet on simplicity
Sometimes, less is more when it comes to email design . A clean, simple layout can be more impactful than a busy one. Consider using a one- or two-column structure to organize your content. Highlight your brand logo and use a clear, unambiguous call to action (CTA) . Simplicity makes your message easier to read and understand.
3.- Apply contrast
Contrast is key, especially for readers who scan through the email . Important elements, such as the CTA, should generally stand out from the rest of the email . Proper contrast not only improves usability and user experience, but can also increase conversion rates. However, it’s important to use contrast in a balanced way so as not to visually overload the email or distract recipients from essential information.
4.- Include striking images
Using striking images in emails can be an effective strategy to improve the design and increase the effectiveness of your email marketing campaigns . However, it is important to use images appropriately and strategically. For example, it is essential to optimize images so that they do not slow down the loading of the email . Use high-quality images, but make sure they are in a format and size suitable for the web.
5.- Optimize for mobile devices
Nowadays, the vast majority of your customers will open your emails from their mobile devices, so it's a good idea to use an email design that perfectly adapts to all types of screens. Desktops, but also smaller or medium-sized ones like tablets.
6.- Enter the name of the sender
The sender name in an email plays a critical role in email design, as it influences open rates by being tied to trust. Recipients often look at the sender name first to determine whether the email is legitimate or spam. To strengthen trust and brand identity, it is essential to incorporate branding into the sender name, either by using the company name or personalizing it with an employee’s name. This can lead to increased engagement with readers.
