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This includes tracking locations

Posted: Sun Dec 15, 2024 10:05 am
by badsha0015
For the sake of this article, we'll keep our installation comparison focused on WordPress websites. Let's start with Matomo.

There are two different versions of Matomo offered to users. You have Matomo Cloud, which is hosted in the cloud for a premium subscription price. And you also have Matomo On-Premise, which is self-hosted, open source, and free to use.

When using Matomo, the first thing you need to do is sign up for an account. To do so, you'll need to provide your email address, website URL, and analytics subdomain.


You'll then receive a confirmation email with all your login afghanistan whatsapp number data details and a Matomo subdomain. Take the tracking code provided by Matomo and apply it to your WordPress header.

Matomo On-Premise needs to be installed. That means you'll need to host the Matomo software on your servers. You'll also need to hire an expert developer for the installation. Once complete, you'll receive the tracking code to insert into your WordPress header.

Installing Google Analytics

When installing Google Analytics, you'll first need to create a free Google Analytics account. This also requires you to have a Google account (which is also free).

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Once you've signed up, the system will provide you with a JavaScript tracking code. You then need to add that code to your website's header. Of course, there are also plugins available that don't require any programming.

Ease of Use
When comparing Matomo to Google Analytics, you'll find that Google is much easier to use. Matomo On-Premise requires expert-level programming for its lengthy installation process, and while Matomo Cloud is much easier to install, it comes at a price. Google Analytics is always free.

When accessing the services, Google has a very easy-to-use static login page, but Matomo requires you to enter your Matomo subdomain to log into your account each time.

Google Analytics is an easy-to-use platform, which separates its reporting into five areas. These are:

Matomo's dashboard is also easy to understand. It shows you real-time visits, includes a sidebar menu for ease of use, and even has a visitor map.

Tracking
Both quality services include basic tracking. , devices, landing pages, exit pages, real-time users, and more.

However, Matomo Cloud limits its tracking based on the features of your paid plan. Cloud plans come with 30 team members, 150 goals, 100 segments, and 30 custom action dimensions. Many of these are unlimited when using the On-Premise plan.

Google allows for an unlimited number of users, segments, goals, and custom dimensions, all at no cost. It also integrates with Google tools and platforms, such as Google Ads. This means you can optimize your website for Google's core web vitals and see how users interact with the ads you're serving.