12/05/2020
When creating a new brand, there are some fundamental elements that must be managed and defined, such as the company's mission, vision and values , as we already know. But, in addition, it is essential to create an attractive logo and a catchy slogan.
Of all of them, these last two are the ones that are most often latvia phone number data recognized in a company over the long term: the logo is for obvious reasons, as it represents the image of the brand.
Meanwhile, the slogan is one of the most attractive points and can become the main weapon of a brand during its effective advertising campaigns .
Leaving the logo aside, in this article I want to talk to you about the importance of the slogan, since it is not a simple phrase that creates a brand just because and that's it.
Not at all… in fact, it has a very strong impact on the vast majority of brand activities , mainly in its advertising and marketing campaigns (have you tried using them in the subject lines of your newsletters ?) . And while we're at it, I'll also show you some well-known examples that perfectly confirm the importance of having a good slogan here at Mailrelay .
1 · What is a slogan?
2 · What should a slogan be like?
3 · How important is a slogan in your Digital Marketing strategy?
3.1 ● Helps define the brand identity
3.2 ● Boost the impact of advertising campaigns
3.3 ● Improve brand recognition
3.4 ● Helps to retain customers
3.5 ● Increase brand reach
3.6 ● It is a powerful tool to use on social networks
3.7 ● They help generate emotions in your audience
4 The 10 most famous and creative slogans. Do you know them all?
4.1 1. “I'm lovin' it”, from McDonald's
4.2 2. “Just do it”, by Nike
4.3 3. “Think Different”, from Apple
4.4 4. “Imagination at work”, by General Electric
4.5 5. “Can you hear me now? Good”, from Verizon
4.6 6. “All the news that's fit to print” from the New York Times
4.7 7. “There are things that money can't buy, for everything else, there's MasterCard,” by MasterCard
4.8 8. “You're worth it”, by L'Oreal
4.9 9. “Open happiness”, by Coca Cola
4.10 10. “It gives you wings”, by Red Bull
5 · How to create an effective and memorable slogan
5.1 Focus on the key benefits of the product or service:
5.2 Use simple and concise language:
5.3 Be original and distinctive:
5.4 Evoke positive emotions and connections:
5.5 Make sure the slogan is easy to remember:
6 Common mistakes when creating a slogan
6.1 Being too generic or vague:
6.2 Failure to consider cultural or regional context:
6.3 Using an inappropriate tone or style for the brand:
6.4 Not taking into account the target audience:
7 · Case studies: Slogans that revitalized brands
7.1 Apple: “Think Different”
7.2 Volkswagen: «Das Auto» (The car)
7.3 Dove: “Real Beauty”
7.4 Old Spice: «The Man Your Man Could Smell Like»
8 · Conclusion
· What is a slogan?
If we turn to the Royal Spanish Academy, it gives us the following definition of slogan:
“Short and original formula used for advertising, political propaganda, etc.”
But this doesn't really tell us much about what a slogan is. Yes, it is a short and original formula that we often use during advertising campaigns, events or even in political propaganda, but it is not a definition th
