Networking events have a million moving pieces at the best of times, and the abrupt transition to the digital sphere obviously poses brazil business fax list some unique complications. One of them is keeping attendees engaged when they're not in the same room as you.
80% of marketers believe that live events are critical to the overall success of their business. In previous years, these high-profile events have been plagued with their own set of hurdles and challenges, such as crafting engaging content, meeting revenue goals, and of course, getting enough people to register and attend.
Take away the free food and networking opportunities and add a computer screen on the couch, and it’s easy to see how these challenges are amplified when events go digital. However, while the process for hosting a successful marketing event looks a little different, events are still an integral part of connecting with your customers and attracting new ones.
Here are some tips to keep your digital event engaging and effective, even when held online.
Know your audience and know their experience
The best professional events are those that offer a perfect marriage between expertise and audience needs. When it comes to keeping your audience engaged in what you say, you need to understand the topics that most appeal to them, including the challenges and questions they may have.
It's also crucial that you're an expert on these topics. If you're not, find other industry leaders who are and invite them to attend your event. The last thing you want is for attendees to be upset that they spent time at your event and leave feeling cheated.
Before you put any marketing strategy into action, the first question you need to ask yourself is, “will my audience find this valuable?” Curating your content carefully will ensure that the event focuses on what your audience is craving, which will only help in terms of engagement and interest. Here are some of the tactics that will help you figure out what will appeal to your audience the most.
Survey your customers to find out what their interests are and where they feel most uninformed about your industry.
Use a Twitter poll and ask your followers what type of digital event they would be most willing to sign up for.
