71% of professional singapore business fax list marketers cite keywords as their number one tactic for their SEO strategy. Considering that 70% of marketers consider SEO to be more effective than PPC for digital marketing, they should put a lot of effort into keywords.
Keyword research is an essential part of any content and SEO strategy and goes beyond just asking what words your audience will use to describe their search. In this blog, we'll cover how to set up effective keyword research to increase your rankings over time and put your content in front of leads and prospects.
Know your industry
Start by identifying the words and phrases you would typically use to define your industry. These will serve as a springboard for your keywords and will also guide you later in your content strategy .
You may already have a good idea of the best phrases and terms to describe your industry, but don't leave any loose ends open - discuss the topic with your sales team. They can often offer additional information about leads, potential customers, and what they want. Also, look at what your competitors are doing and the type of content they produce. All of this information should give you a strong foundation for putting your keyword strategy into action.
Write down the terms that best describe your company
You've already collected a number of phrases and words that define your industry, so it's time to do the same for your brand. This exercise may include terms that are more local or specifically related to your product or service. Work backwards to see how they might be found in search engines and build up a list of ideas that are as solid as possible. These terms may not yet make it into keywords, but when combined with industry terms, they could result in good keywords for your site.
