So if you want to increase your click-through and conversion rates, it's worth considering adding video marketing to your email marketing campaigns. Don't know what key points to consider from a technical and criteria japan phone number data point of view? Here we tell you how to include videos in your email marketing strategy.
1 How to include videos in your email marketing strategy
2 Different ways to add your video
3 Learn how to insert the video into your email
4 Find out how to add your video without embedding it
5 Create animated GIFs for your email campaigns
6 Tips to make your video look professional
7 Conclusion
How to include videos in your email marketing strategy
We've all seen an advertising email and sent it straight to the trash. You open it, see that you're not interested, and goodbye. It's normal, we don't have time for everything we'd like to. That's why brands have to make the effort to stand out.
You may be sending an automated email marketing campaign and have decided to include a video to attract more customers. If so, congratulations on your decision.
Video can be your ally to ensure that your next email marketing campaign doesn't end up in the trash of most of your audience.
Did you know that it is estimated that people will watch an average of 100 minutes of video per day in 2021 ? Some of those minutes could be yours, if you can find a format, style, topic and channel that appeals to your audience.
Don't waste the power of email marketing , because it allows you to reach potential customers in a more personalised way than social media. Use video to make your emails more readable and to convert more customers.
Different ways to add your video
Different ways to add your video
Most of the leading email marketing platforms have some way to embed videos. You can either link to the video yourself or use the tools they provide.
You can link the video to YouTube, Vimeo or other video platforms. Additionally, you can also upload the video to your website and link to it in your email marketing campaign.
Important
Most of the time it is not possible to embed the video directly in the email, since the different email clients (Gmail, Outlook, etc.) are not able to display the video embedded in the email.
The most common way is to place an image that links to the video. The user will click on the image and will be taken to the video viewing page.
Learn how to insert the video into your email
With Mailrelay the easiest way to insert the video is to use the video block , which you can see in the image on the right:
Learn how to insert the video into your email
I'll zoom in on that specific area for you to see:
insert video in email
To make it easy for you, here is a step-by-step suggestion you can follow:
Create a YouTube account and customize the channel to your brand
Upload the video you want to include in your email marketing strategy
Watch the video, and go to the 'Share' section
Create a video block in your email and add that URL
This is what you'll see on YouTube if you hit the 'Share' button.
