You can compare the web to a vast, virtual global road network. It's not hard to get lost there!
Search engines are a kind of road brigade that guides us so that everyone can find their way. SEO (or natural referencing) brings together the techniques to know to be well referenced on the map. Among these tools, netlinking acts as a luminous sign that increases the visibility of your site.
SEO: follow the guide
Links: a circuit of recommendations
Why play the netlinking card?
Some netlinking tips
SEO: follow the guide
There are a few things that are essential for Google to recognize and flag you:
Relevant content
Information, product sheets, blog articles , presentation of the sector of activity, albania phone number library company specialty, etc. The relevance and veracity of the information relayed are a key criterion for search engines to trust you.
Keywords, the first keys to good SEO
The famous keywords ! These terms and expressions that Internet users type on their keyboard to quickly find what they are looking for. They are the cornerstone of how Google works . They must be selected and placed judiciously in the title and pages of your site to guide the algorithms.
Domain name: your virtual business card
In the SEO sphere , your reputation is taken into account. This implies your seniority on the web as well as the quality of your image.
The domain name of a site that has been present on the web for a long time and is "recommended" by links from other serious sites will have more authority in the eyes of search engines.
Quality technical design
Optimizing a site obviously involves a complete technical audit . To rise to the top of the rankings, it is essential that:
– The display is fast and fluid , the images are of good quality and above all your site is displayed in the same way on all types of media (smartphones, tablets, PCs).
– Internal links between each page appear consistent
– Incoming or outgoing external links ( backlinks ) are active.
Links: a circuit of recommendations
Like word of mouth, all the links leading to your pages are sources of increased traffic to your site.
Effective netlinking uses 3 types of links :
Internal links play a very important role in the navigability of a site. They encourage the visitor to navigate from one page to another and allow them to discover the extent of the company's skills through various contents.
External links take the Internet user to another site related to the activity and content of your company.
Inbound links or backlinks come from other websites and by attracting new visitors to you, they strengthen your image.
A netlinking campaign consists of setting up a real network of virtual recommendations.
Why play the netlinking card?
To optimize your site's ranking in search engine results and therefore generate more traffic.
The presence of backlinks pointing to your pages strengthens your reputation, your credibility and your authority. A major asset for Google which wants to respond as best as possible to Internet users' requests.
Good to know: quality prevails over quantity
It is no longer enough for a well-known site in a field of activity that has nothing to do with yours to create a link to your site. This link must seem logical, reasoned and present real added value for your visitors.
A netlinking campaign to optimize your natural referencing
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