More importantly, however, Millennials are surprisingly obsessed with ivory coast phone number data email and its use. They are often identified as the most connected age group and most of them frequently check their inbox. Who am I kidding? I do exactly the same thing!
According to recent studies, 87% of Millennials check their email regularly.
In fact, in an Adobe survey of more than 1,000 white-collar workers, ages 18 and older, the company found that they use email communications more frequently than other chat and text services.
Furthermore, in another study, 44% of Millennials began using email regularly between the ages of 10 and 14.
Millennials also check their emails several times a day.
In light of this information, let’s take a quick look at some of the best approaches you can use to engage with millennials through email marketing .
· Add visual aids
When you add rich media or make your email engaging, people are more likely to pay attention as this is part of human psychology.
Moreover, in this age of technology where images and video content drive more engagement, there is no doubt that people would like to read emails with visually appealing elements, rather than long, plain text messages. Below we would like to offer you some tips that may be useful:
◆ Don't forget to include your company logo.
◆ Add social media links with small hyperlinked icons.
◆ Don't forget the header in your email marketing campaigns.
◆ Use illustrative images to facilitate reading of the text, without abusing this option.
◆ Work with responsive templates, with an attractive design, but with space to include visual elements.
◆ You also need to follow your brand color scheme in your newsletters.
