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Posted: Sun Dec 15, 2024 8:08 am
This information can be leveraged by your brand and, above all, by advertising agencies to create and deliver much more targeted messages with content that really interests audiences.
This translates into more and better conversions and a greater number of sales for your company on the Internet.
More profitability for brands
Thanks to these voice bots, you will know if the leads that reach pharmacies email list your website are really worthwhile for your brand.
This way, it will be more profitable to nurture them until they become loyal because you will have enough information about them and whether they really form part of the niche you are targeting with your strategy, and this will increase your profitability on the Internet.
The Hummingbird Update
In 2013, Google launched a new algorithm called Hummingbird, which would revolutionize the way queries are made through search engines.
The main change that occurred with this algorithm was that the aspect of semantic context was introduced, with which Google would begin to interpret the queries made by users through the search engine in a different way.
In this way, it is no longer just about understanding words in general, but about understanding the search intent behind those words and being able to understand the colloquial and natural language of Internet users.
This has meant changes in the way Content Marketing is done , as the way of writing and SEO have had to undergo changes for this new algorithm to take them into account.
This has favored voice searches since when people perform a search they do so in a conversational and informal tone, which gives them greater confidence when making a query.
Over time, Google not only learns about colloquialisms, but also about accents and patterns in the way users speak, so the results would be more accurate and faster.
Think Mobile (Voice Search Statistics)
It is obvious that voice searches have significantly changed the behavior of users on the Internet.
From the way searches are done, if you do it by text and want to know the time in Paris you would enter “Paris time”, whereas if you do it by voice the person would say something like: “What time is it in Paris.
This translates into more and better conversions and a greater number of sales for your company on the Internet.
More profitability for brands
Thanks to these voice bots, you will know if the leads that reach pharmacies email list your website are really worthwhile for your brand.
This way, it will be more profitable to nurture them until they become loyal because you will have enough information about them and whether they really form part of the niche you are targeting with your strategy, and this will increase your profitability on the Internet.
The Hummingbird Update
In 2013, Google launched a new algorithm called Hummingbird, which would revolutionize the way queries are made through search engines.
The main change that occurred with this algorithm was that the aspect of semantic context was introduced, with which Google would begin to interpret the queries made by users through the search engine in a different way.
In this way, it is no longer just about understanding words in general, but about understanding the search intent behind those words and being able to understand the colloquial and natural language of Internet users.
This has meant changes in the way Content Marketing is done , as the way of writing and SEO have had to undergo changes for this new algorithm to take them into account.
This has favored voice searches since when people perform a search they do so in a conversational and informal tone, which gives them greater confidence when making a query.
Over time, Google not only learns about colloquialisms, but also about accents and patterns in the way users speak, so the results would be more accurate and faster.
Think Mobile (Voice Search Statistics)
It is obvious that voice searches have significantly changed the behavior of users on the Internet.
From the way searches are done, if you do it by text and want to know the time in Paris you would enter “Paris time”, whereas if you do it by voice the person would say something like: “What time is it in Paris.