When this is all over, we need to think differently and approach work in a new way, always staying close to our consumers . It will be almost impossible to resume B2B business relationships where they left off in mid-March. Many companies will have changed, or so will the workers on the other end.
It is necessary to build new relationships, based on asia mobile number list trust and on the principles and values that are on the rise these days: solidarity and security .
Technology, redeemed
Internet traffic data is overwhelming, both in terms of leisure and teleworking. B2B buyers and sellers, some of whom are trapped in old-school dynamics and who were previously wary of long-distance relationships, must do their job somehow and have no choice but to rely on technology . After a period of very negative reputation for technology platforms, the crisis has revealed their caring and human face.
It is necessary to rethink the old way of achieving B2B sales and give a definitive boost to your digital marketing strategy :
Your website messaging will need to change immediately to reflect responses to today's consumer problems. Many websites we audit still don't focus on solving customer problems and simply take a passive stance saying: Contact us.
Email marketing will have to get smarter to get clicks.
Social selling skills will be a requirement, not an option, for most businesses as lockdowns drag on around the globe.
Converting a limited number of leads into sales will now be very, very important. Sales teams that rely on digital sales and a CRM that integrates all marketing and sales efforts will be in a better position than their competitors.
Everything has to change so that everything stays the same
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