Robinson lists are an essential tool for those who want to reduce the reception of unwanted advertising . In the field of email marketing, it has a significant impact, as it forces companies to be much more selective and respectful of user data. To understand the magnitude of this platform, in this article, we will explain what these lists are, how to sign up for them and how they affect email marketing strategies .
TABLE OF CONTENTS
What are Robinson lists?
How to register on the Robinson list?
How Robinson's list affects email marketing
What are Robinson lists?
Robinson List Logo
The Robinson list is a free advertising opt-out service that allows consumers to sign up to not receive unsolicited commercial communications. It dates back to 1993 and at the time was intended to limit postal mail. In germany whatsapp number data 2009 , the Federation of Electronic Commerce and Direct Marketing (ADigital), together with the Spanish Data Protection Agency (AEPD) announced the extension of its services to other media (email, SMS, MMS or phone calls).
Its purpose is therefore to protect users' privacy and prevent advertising harassment. Anyone over the age of 14 can sign up and benefit from its protection.
This tool is created under the Organic Law 3/2018 , of December 5 , which regulates the protection of personal data in Spain. This regulation guarantees that companies must respect user preferences and manage their databases in a responsible manner.
How to register on the Robinson list?
The process of signing up for the advertising exclusion list is very simple and free of charge, and can be done by anyone over the age of 14. Users must access the official website , register in the private area and configure their preferences regarding advertising communication attempts. Signing up for the Robinson list allows people to have greater control over the advertising they receive, and also serves to protect their privacy .
Step by step to register on the Robinson list
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